diybio logo and illustrations

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Mackenzie Cowell

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Dec 11, 2009, 11:09:08 PM12/11/09
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Last week I hired Micah & Caroline from WeAreaGoodCompany.com to design an extensible diybio logo and related illustrations. I gave them a quick intro to diybio and synthetic biology and asked them to create artwork that could be used by diybio.org and built apon by regional groups + related organizations (diybio-nyc, bosslab, etc.). I stressed extensibility – the final design should support remixing by all interested parties.

Micah & Caroline are about halfway done and I want to show you their work so far and solicit comments and suggestions. Above all the graphics are intended to be a community resource, so they need to be built with community feedback.  In particular, feedback on the following two questions would be much appreciated.

* what 10 icons should be designed?
* what graphical concepts should comprise the diybio logo?

Details and artwork are on the blog.  Please comment there or in this thread.


Thanks!

Mac

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Jason Morrison

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Dec 12, 2009, 12:16:51 AM12/12/09
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I'm not suuuper keen on the black-filled copy (the capital I looks like a numeral 1 and the Y-b kerning is a little loose) - but everything else is NIIICE - even the type looks great when drop shadowed/patterned/filled.

The last two pieces are absolutely off the hook!

I can't wait to see local group logos!!

-Jason

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JonathanCline

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Dec 12, 2009, 3:21:34 AM12/12/09
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On Dec 11, 10:09 pm, Mackenzie Cowell <m...@diybio.org> wrote:
> * what 10 icons should be designed?

A microarray plate. (96 dots of color red, green, or yellow)
A group of digital signals coming out of a petri dish or flask or the
above.
A robot arm (holding pipette?)
A laptop connected to the microscope.
A mushroom and a yeast and a bacteria playing happily.


I can't figure out what the one second from the right is (looks like a
house). Many other icons for groups catch on (including iGEM logos)
because of the cute-ness factor, so more cuteness might be good,
although they are a bit cute already.

> * what graphical concepts should comprise the diybio logo?

Dunno.


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Cathal Garvey

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Dec 12, 2009, 7:54:00 AM12/12/09
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Hi Mac,
Love this idea! It smacks of the old coat-of-arms tradition, where one's crest was intended to say something about them. In this case, a garage biotech could use these logos in their business icon to indicate that they support and employ DIYbio ethos and philosophies.

As far as picking which,
I like the DNA, even if the structure is technically incorrect. ;)
I also like the sprouting plant, the beaker and the microscope.
I don't get the house, and what might be a pippette pointing skywards?

Looking forward to seeing these finished!
-Cathal

2009/12/12 Mackenzie Cowell <m...@diybio.org>

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Nathan McCorkle

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Dec 12, 2009, 11:25:37 AM12/12/09
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if you are concerned with something like the handedness of DNA, maybe you could also consider that there are 10 bases for every 360 degree rotation of the helix. I also don't get the "house" icon, maybe a castle from super mario??? or a thermocycler that someone installed bubbles in? Or maybe it just represents someone doing bio at home? I think the pipet could be a little clearer as well, give it less symmetry. Symmetry is overrated.

Let us know when you've got more!
Nathan McCorkle
Rochester Institute of Technology
College of Science, Biotechnology/Bioinformatics

Jason Bobe

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Dec 12, 2009, 1:44:56 PM12/12/09
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* what graphical concepts should comprise the diybio logo?

I think one critical requirement for the logo is that the # of colors be limited to 2 or less and otherwise designed in such a way that the logo can be easily (and cheaply) used for various marketing collateral, e.g. stickers, t-shirts, and other printed goods.  My personal preference is for logos that are simple and not over-designed.  Our logo should probably continue to be a logotype/wordmark rather than purely symbolic (http://www.logodesignsource.com/types.html), although a mixture of logotype and symbols might work too.  The first example is a mixture of logotype and symbols, but too many symbols in my opinion.  Symbols are difficult because you have got to find one which is able to sum-up a bunch of concepts.  In the current samples, the second which you refer to as "garnished" I think is too overdesigned (neat concept though).  Looking forward to seeing more.
 

Thanks,
Jason

Tito Jankowski

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Dec 12, 2009, 2:13:16 PM12/12/09
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I agree wholeheartedly with Jason. Symbols are difficult - I would like to see logos that capture the 'spirit' of DIYbio rather than the 'science' (so maybe a 'community lab', or 'safety' logo, but pipettes etc are overboard)

Tito

Sent from my iPhone

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Tuur

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Dec 18, 2009, 12:12:14 PM12/18/09
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please listen to what David says on the DIYbio blog, he's one of the
best graphic designers on this planet (and others) and happens to have
an interest in synbio / diybio ...

I too believe this isn't about translating the tools DIYbio uses into
symbols but about creating a truly DIYbio visual language. I think
this is also an opportunity to make use of the computing/programming
skills in the community: logo's that evolve, different logo's for
different sub-groups based on the same algorithms / protocols, ... ?

On Dec 12, 7:13 pm, Tito Jankowski <titojankow...@gmail.com> wrote:
> I agree wholeheartedly with Jason. Symbols are difficult - I would  
> like to see logos that capture the 'spirit' of DIYbio rather than the  
> 'science' (so maybe a 'community lab', or 'safety' logo, but pipettes  
> etc are overboard)
>
> Tito
>
> Sent from my iPhone
>

> On Dec 12, 2009, at 10:44 AM, Jason Bobe <jasonb...@gmail.com> wrote:
>
>
>
> > * what graphical concepts should comprise the diybio logo?
>
> > I think one critical requirement for the logo is that the # of  
> > colors be limited to 2 or less and otherwise designed in such a way  
> > that the logo can be easily (and cheaply) used for various marketing  
> > collateral, e.g. stickers, t-shirts, and other printed goods.  My  
> > personal preference is for logos that are simple and not over-

> > designed.  Our logo should probably continue to be a logotype/

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