When launched in 2012, we never intended for adults to play much of a role in the community. In fact, we were somewhat antagonistic towards adults, we had this notion that more often than not adults get in the way of kids learning. We imagined a world in which 10 year olds explained filmmaking to 9 year olds, and 8 year olds explained Minecraft to 12 year olds. DIY would be the platform for this to happen.
The one exception to this rule was the DIY staff. We spent a lot of time socializing in the community because we were so curious to learn more about the kinds of kids and families using DIY, and also because we really didn't know how to build this platform and needed input from the community. We learned so much! One thing, for example, is that we began to prioritize skills developed by members. To this day, a majority of skills released are authored by kids, including three of the last five (Reader, Traveler and Surrealist).
We soon realized that our involvement in the community was deeply impacting it; sometimes the effects were good, sometimes bad. We learned that our expertise was important to some members, we could mentor them and help them find personal learning paths. We also learned that the attention we paid to kids validated them and drove their engagement – It was novel for them to spend time with adults who understood their passion as fellow geeks. But there was a dark side to all of this: We could not evenly engage with everyone. Kids vied for our attention and at times their competition felt like a popularity contest. Ultimately we decided to fall back to our original strategy, to nurture a community that is entirely driven by relationships kids make with each other. Though, we didn't want to throw the baby out with the bathwater. Connecting kids to mentors proved to be profoundly effective at stimulating learning. So ... Extra Awesome ... now Camps.
Michele, we're not trying to boost numbers with these services, we're trying to accommodate the numbers we already have. Please consider that your son joined as member 15,182; Our service was four months old. A couple of years later we have 32x as many kids. In order to give all members the kind of adult engagement that your kids experienced, we need to grow our staff. We cannot multiply our staff by 32 without a source of income, so we're trying programs that tie subscriptions to staff growth. Our hope is that the families and kids that enjoy adult direction can opt into our mentorship programs (and help us cover the cost of providing it), while other families and kids that prefer to be self-directed can continue to use the DIY platform as we originally intended. These options allow us to best serve our growing community of over 400,000 kids who all have different learning paths and preferences.
I encourage you to encourage your sons to assume more leadership within the community. They are incredibly talented and many members look up to them. I believe – I know – that if *they* mentored by engaging with other members through comments and questions or producing how-to’s, then they would develop relationships that would pay dividends back to them. It would provide them a new kind of challenge, one that matches their skill maturity, and it would drive much more peer-to-peer feedback their way (appropriately replacing, in my opinion, the adult feedback you're wanting).