Fwd: Important topics - Please fwd to classmates
ARYAMAN PATWARDHAN
From: Salil Kallianpur <salilka...@yahoo.com>
Date: Tue, 23 May 2023 at 4:02 PM
Subject: Important topics - Please fwd to classmates
To: Yash Bansal BPharmMBA <ybans...@gmail.com>, ARYAMAN PATWARDHAN <aryaman.pa...@nmims.edu.in>
1. How digital marketing has shifted the landscape of traditional marketing.
2. Understand the hierarchy of metrics well and its application in the creation of a digital strategy.
3. Metrics used for a digital strategy at various stages.
4. Understand important frameworks such as 3Cs and ACT. Think of how you would use customer journey maps to create these more accurately.
5. Creating integrated multichannel campaigns for any brand - case discussion in class (orthos)
6. Apply learnings – For example: How would you maximize a webinar that you had recently done with an international KOL for a newly launched product?
7. Understand applications of email, social media, closed loops and search as tactics in your digital strategy. Where when why and how would you use these?