The Butterfly Effect 2004 Subtitles

[Cristy Borovetz]

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This is how it works. You click on the button at the center of your badge. The person you are meeting with clicks on it as well. When your button lights up, this means that you have a connection. You exchanged data. This is a very mundane moment, but there is a lot of preparation to lead to this moment of ultimate and pure connection.

Imagine a beautiful and colorful butterfly with this Inbound button in the center and two wings on the side. The first wing is outbound. As a marketer, you could work with your outbound and customer services teams to reach out to your prospects and mention to your customers that you are attending a specific event. They help secure meetings or lay the ground for the ultimate and pure moment of connection. The outbound team can reach out to your target account list to prepare the beautiful moment of connection (or lead capture to be a little bit less poetic).

Butterflies have two wings though. The second wing is what you do after the connection. The second wing is how good your sales follow-up is. Putting your leads on a specific follow-up path to create opportunities now or maybe later (or never if your leads end up in your nurture).

When both wings, the left wing (meaning the outreach efforts you did before the connection) and the right wing (all the sales follow-up after the connection) work in sync, it creates a butterfly effect. All the wings flap in sync. When this happens, you know that marketing is indeed a beautiful thing.

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