some material... --
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Guys whts the progress??
Send in ur ppts asap...compiling everything is gonna tke a lot of time...
Some material which might be of help...
This is all for colgate...
1)are there any conditions to return the goods ....for example in dabur they can return only .2percent of the goods per month....
---> In case of defect they can return to the delivery boy and the company changes it then.2) Incentive programs or incentives given at various levels(stockist,sub stockist etc) any special retail management progra etc
---> Incentives for Stockist-Van Subsidy- Payment of the fuel cost incurred in delivery.VAT- Company pays the stockist whatever taxes in incursSalesman- Reimbursement of Expenses while on field. target points.Dabur has an ASTRA(Advanced Sales Training for Rural Associates) for honing sales skills3))what are the channel conflicts ??
Channel Conflict-
Undercutting- Certain wholesalers are selling company products to Retailer at a lower price than the company and hence this is leading toa loss of business for the organization. this is known as undercutting and can be tackled by breaking bond between the retailers and these wholesalersby incentivising the retailer and doing promotional campaigns for them.Having Common stockists- For ex HUL and CP having the same stockist
http://hbr.org/1977/01/fit-products-and-channels-to-your-markets/ar/pr.
Also , attaching the ppt of Channel Conflicts from ATCoughlan... Referred Book
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