PFB the distribution schedule...imp point is the grp presenting on conventional chnnels hv their ppt on 31st jul..so pls strt ur wrk aaaccordingly
Please find below the schedule for the next 5 sessions. There is an extra class on 20th July which will be a guest session. The first reading has also been uploaded on the BB. We will discuss the same on 19th.
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Session No. |
Date |
Description |
Reading |
Group Presentation |
|
7 |
17 July Tue |
Wholesale Structure and Characteristics of Wholesalers, Franchising organizations; Strategy in Channels, |
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8 |
19 July Thu |
Design of Marketing channels; Selection of channel members, Role of Market research, information systems |
Reading 1 |
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9 |
20 July Fri 2.45 pm to 4.15 pm |
Guest Session on Channel Management & Logistics
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10 |
24 July Tue |
Case: Toppits |
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|
11 |
31 July Tue |
New Product Planning and Channel, Pricing Strategy; Promotion Strategy
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· Conventional Channels |
Warm Regards
Sreeram S.
Associate Professor
School of Business Management
V L Mehta Rd, Vile Parle (W)
Mumbai - 400056. India
Tel: 91-22- 42355827 | Fax: 91-22-26114512 |
www.nmims.edu
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