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The streaming company also recently unveiled plans for a sequel to the Oscar-winning movie "Crouching Tiger, Hidden Dragon" that will simultaneously premiere next year on the online streaming service and in selected theaters.
The ease of accessing streaming media is leading to a large rebound effect, with overall streaming video consumption rising rapidly. But the complexity of direct and indirect effects of digital services, such as streaming video, e-books, and online shopping, make it immensely challenging to quantify the net environmental impacts, relative to alternative forms of consumption.
Online streaming services are spreading all around the world and are eating away from the traditional cable service. With access to the internet around the world becoming easier as ever and subscription prices to video streaming services dropping every year, there is no reason why online video streaming companies will soon be the norm around the world. Amazon Prime, Netflix, Hulu, and HBO NOW are some of the common names that fall under the streaming bucket in the US. However, we now see some of these companies begin to dominate also in international markets as both Netflix and Amazon are now present in more than 190 countries, which represents 97% of the global market.
As competition continues to grow, people can expect to see 2 things. First, the price of streaming services will continue to decrease for users, as this market is currently in its most competitive phase. Secondly, the demand for cable will decrease. This will eventually decrease the purchasing power of channels to buy new content, forcing new series to seek streaming services to buy their content and present it online instead. We even now see companies like Disney planning to roll out their own streaming service in 2019. Disney has already launched ESPN+, which can be thought of like a sports Netflix, and is slowing gearing that up without cannibalizing its ESPN channels.
Scott agrees with broadcasters who say online platforms should contribute to creating Canadian content. Cable companies now pay 5 per cent of their revenue into the CMF. The European Union, in sweeping legislation on the digital economy, is also requiring online platforms to put a portion of their revenues into domestic programming.
What will be decided will have an impact on Canadian culture and the ability to tell our own stories. The CRTC has a mandate to ensure that Canadians continue to produce Canadian content. Funding those productions has become more difficult as cable operators have seen decreased revenue from cord cutting and the rise of online platforms. The less revenue cable operators make, the less goes into the Canadian Media Fund to produce Canadian culture.
For this, Scott has something of a radical solution: Why not require that internet service providers who are profiting from the increased use of online video put 1 per cent of their revenue in the CMF?
We expect app support on iOS, Android, and most home entertainment devices. The best on-demand services also give subscribers an option to save select movies for offline viewing while they travel, though an online check-in is still required occasionally.
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