Konga Online Shopping Apk Download
Karen Moses
Konga.com is a Nigerian e-commerce company founded in July 2012 with headquarters in Gbagada, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, computers & accessories, phones and tablets, health care, and personal care products. The company also has a logistics service (EXPRESS), which enables the timely shipment and delivery of packages to customers.
Konga was founded in July 2012 by Sim Shagaya, with a staff of 20 people.[1] The site initially functioned as a Lagos-only online retailer focused on merchandise in the Baby, Beauty, and Personal Care categories, but broadened its scope to all of Nigeria in December 2012 and gradually expanded merchandise categories through 2012 and 2013.[2] This expansion may have been a response to Konga's major competitor,[3] Rocket Internet-backed Jumia, which launched around the same time.
In early 2013, Konga raised a $10 million Series A round from Investment AB Kinnevik and Naspers. In Q2 2013, Konga beta-tested 'Konga Mall,' opening up the Konga platform to third-party retailers and moving away from a pure first-party online retail model.[4] In late 2013, Konga finalized a $25 million Series B round from previous investors, Investment AB Kinnevik and Naspers, the largest single round raised by a single African startup at the time.[5] On November 29, 2013, Konga.com crashed and remained offline for 45 minutes as a result of unprecedented traffic stemming from its Black Friday promotion.[6][7][8] Konga sold more during the first six hours of the promotion than it did in the prior month.[9]
Konga announced it acquired the assets and mobile money license of Internet Nigeria Limited in June 2015, thereby meeting the Central Bank of Nigeria's legal requirement for the provision of mobile payment services. The acquisition will support KongaPay, launched in August 2015, which was Konga's solution to facilitate the uptake of cashless electronic payments.[18] With over 80 million mobile internet users in Nigeria, Konga has made online payment easy with its delivery payment option embraced by its numerous users.
The challenge of lack of trust in making online payments was quenched by KongaPay which has made it possible for anyone to use Konga's online platform. This innovation had protected online shoppers against reports of fraud when they release their bank details online. KongaPay is similar to what is seen in Amazon platform with its one-click payments. It was unveiled in Lagos, Nigeria at a KongaPay Demo event. The payment option has been fully integrated with Ecobank, Access Bank, FCMB, Diamond Bank, Zenith Bank, Heritage Bank, UBA, First Bank, and GTB.
KongaPay has become the game-changer in online shopping in Nigeria. This is because it has made it possible for a seamless movement of goods, services, and payments. This has grown safety and trust among Konga's users.
Konga started its massive expansion in Nigeria with Konga Mall, which is a revolutionary option that allows businesses in Nigeria to showcase their products online. Business owners were offered a free and simple delivery service. The business owner packages an order that is accompanied by SellerHQ details and details of the order before dropping the parcel at Konga's dropoff center.
With the success of Konga Mall, came Konga Marketplace[21] that has made it possible for even roadside sellers to be involved from any part of the country. Amazing products have been discovered and massive sales are made daily through this market. The sellers and buyers interact in this marketplace which is revolutionary. Unlimited opportunities have been created through this marketplace that has ended up boosting employment and economic growth and development in the country. Affiliate marketing and comparison online stores such as bestprices[22] has also become possible with this marketplace.
On 1 May 2018, Zinox merged Konga. com[29] with its emerging retail outfit, Yudala, into a newer, bigger company, maintaining the Konga brand name, to become arguably the biggest e-commerce & retail company in Africa. The new Konga combined the online e-commerce strength of Konga.com and the expansive branch network of Yudala to execute pure omnichannel retail for the first time in Africa. Rumors suggest that Zinox acquired Konga for a meager $10 million suggesting that Kinnevik and Naspers, its long-term investors lost a combined 93% return on investment.[30]
We are so delighted to welcome you to the new Konga, a 21st Century platform that allows for seamless shopping that suits your lifestyle. Experience the ease of multichannel shopping by using the Pay on Collect at Checkout. Now you can buy any product online, pick up and pay at the Konga Retail Store closest to you. Sign up today.
Good News residents of Lagos! You spoke and we listened! Now you can shop at your preferred online retail store and Pay on Delivery! Shopping just got a whole lot exciting with our flexible payment options. You can choose to pay securely in advance with internet banking, with your ATM/Debit card, KongaPay or you can pay on delivery with cash or POS.
Abstract: The usage of the internet-based technologies, particularly social networking sites such as Facebook and Twitter as business platforms can be a critical strategy in enhancing an online retail outlet's reach and operational efficiency. This study employs a qualitative study with 20 in-depth interviews to explore the factors/strategies that influence students' acceptance of e-shopping. The objectives of the study were to examine students' perceptions of e-shopping via the social media fan pages of Konga and Jumia online stores and their perceptions about the difference in the influence of the online marketing strategies on acceptance of e-shopping between Konga and Jumia online stores. The results highlight students' perceptions of e-shopping via the social pages and they find e-shopping experience very interesting and fun. The most important motivating factor which influenced the online shopping in Konga and Jumia online stores are the marketing strategies that companies use and convenience followed by time saving and price for consumers.
Retailing in Africa has also gone online. Like Jumia, Copia, and Konga, online businesses have picked up well and are worth more than $1 billion. New global entrants into the e-commerce market enable African to shop directly from the USA, China, and Canada.
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