Anew global poll commissioned by Amnesty International has revealed that almost three-quarters (73%) of adults in the countries surveyed would support FIFA compensating migrant workers who suffered during preparations for the 2022 World Cup in Qatar. Support is even higher among those likely to watch at least one game at the tournament (84%).
The YouGov poll, which surveyed more than 17,000 adults across 15 countries, also showed that an overwhelming majority (67%) want their national Football Associations to speak out publicly about the human rights issues associated with the 2022 Qatar World Cup, including in support of compensation for migrant workers.
Following the launch of the campaign, FIFA has told Amnesty International they are considering the proposal but have issued no public response to date.
The #PayUpFIFA campaign has also highlighted that national Football Associations have a responsibility under international human rights standards to support remedy for migrant workers given their participation in the World Cup. However, while the Belgian, Danish, Dutch, English, German, and Norwegian Football Associations have so far expressed support for the principle of compensation when asked by journalists, no Football Association has yet made an official public statement specifically calling on FIFA to establish such a remediation programme.
Since 2010, when FIFA awarded the 2022 World Cup to Qatar without requiring any improvement in labour protections, hundreds of thousands of migrant workers have faced human rights abuses while employed to build and service the stadiums, hotels, transport and other infrastructure necessary to host the tournament.
Amnesty International is calling on FIFA and Qatar to set up a remediation programme with the full participation of workers, trade unions, the International Labour Organization and civil society. The programme should be established, and an initial meeting held between key stakeholders, before the tournament kicks off on 20 November 2022.
One positive initiative launched in 2018 by the Qatari body responsible for organizing the World Cup, the Supreme Committee, includes an agreement with contractors on official World Cup sites to reimburse the recruitment fees of 48,000 workers. However, this agreement does not cover the hundreds of thousands of workers on other infrastructure projects, such as transport, utilities and hotels, essential to the World Cup.
Quantum Metric partnered with a top gaming brand to analyze new player drop offs during player registration and noticed that an API timeout was preventing a whopping 78% of potential customers who encountered the issue from finishing registration.
Keeping in mind that new players are having their first-time experience on your site, enabling their feedback can provide you with invaluable insights. However, one has to reduce friction during the survey process in order to ensure completion.
One Quantum Metric client was seeing a low completion rate on customer feedback surveys without any clear reason. After reviewing the process, our team realized that variations in banner copy were dramatically affecting completion rates, whereas banners with a clear call-to-action (CTA) had 10% higher conversions than those without. By then implementing CTAs across other geographic locations and in various languages, the client saw the same 10% increase in completions across multiple regions.
Next, by observing session replays, the client saw that players were mistakenly using this link to contact customer service. By optimizing the feedback form and clarifying its purpose, there was an aggregate 29% uplift in survey completions.
When it comes to new players, gaming operators need to prioritize player safety, which includes detecting player fraud as quickly as possible. These online spaces can be, if left unprotected, rife with payment fraud, account takeover, card testing, and the like. Ensuring that new players feel safe and confident on your site will help not only with registrations, but also with increasing their inclination to return.
While a great deal of this fraud takes place under the guise of legitimate player activity, gaming operators can use anomaly detection of suspicious users in order to both catch and prevent player fraud.
Before working with Quantum Metric, one of our clients struggled to prioritize error tickets. Once they brought on the platform, they were able to pinpoint the precise cause and impact of each individual issue. Together, we realized that one particular error was blocking 12% of sportsbook users from accessing their betslips, thus reducing bets by 4%. This needed immediate attention.
Quantum Metric instantly understood the far reaching impact this could have and resolved the problem within four hours. Had the issue taken a week to fix, the client could have lost an estimated one million US dollars.
Quantum Metric worked with a US-based gaming site in order to detect when players were struggling via various behavioral indicators. When such struggles occurred, the player would then be greeted by a chat window to offer aid, thus reducing abandonment.
For operators using livestreams of the World Cup, capturing real time insights into player behavior as they watch and bet on a game can inform whether or not an investment in the livestream license is yielding a worthwhile return, and how.
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