Google's view through reporting - IBM's mail platform - Amazon pays $150k over Kindle ebook deletions - US net adrevenue drops

[Ramakrishnan Laxman]

Google announces View-through conversion reporting

Google has added a feature on the Google Content Network called View-through conversion reporting. The tool lets people better measure the impact of display ad campaigns where ads are seen, but not immediately clicked on, according to Amanda Kelly. She provides examples of how to use the tool, as well as the benefits. Some of those benefits include how to determine the best ways and places to advertise, how best to optimize display ad campaigns, and how to spend advertising dollars more effectively more

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IBM taking on Google email platform

IBM is hoping to garner a share the corporate-mail market by introducing an inexpensive web-based corporate email service to compete with Google Inc's Google Apps and Microsoft.

The new web-based system, to be unveiled today will let users pick their domain name and will cost $3 per month, a price aimed directly at undercutting Google's $50 per year and the $10 to $12 per month that Microsoft charges for its webmail services. IBM also says it will offer 1 gigabyte of storage, twice the amount of Microsoft. It also hopes to move into the new territory as Google is encountering technical problems--some recent outages that have left business users in the dark for hours. more

Forbes article

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Amazon Pays $150K to Settle Suit Over Kindle E-book Deletions

Amazon.com has paid $150,000 to settle a lawsuit brought by two Kindle e-book reader device owners over the company's remote deletion of their copies of George Orwell's "1984."

One of the plaintiffs was a high school student who claimed that, along with the copy of "1984," all of his annotations done for coursework had also been wiped out when Amazon deleted the book from his Kindle. more 

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U.S. Internet Advertising Revenue Drops 5.3% in First Half

U.S. Internet advertising revenue dipped 5.3% to $10.9 billion in the first half of this year, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Search-related advertising amounted to more than $5.1 billion of the figure, up slightly from the same period in 2008, while spending on display ads fell 1.1% to $3.8 billion.more