Indian Ecommerce - Will the Bubble burst in 2013
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Ramakrishnan Laxman
Jun 10, 2013, 1:57:03 PM6/10/13
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Indian Ecommerce Bubble- Will the Pin prick in 2013
Will the Ecommerce Bubble burst in 2013? The pin is getting closer and closer and I am not sure if the bubble will be able to withstand the pressure any longer.
The online spending habit was first started in 20013 by the no frills airline Air Deccan in India which accepted bookings only through the internet and the Indian railways IRCTC. With the spice of VC money added to this pot boiler there has been a mad rush by startups to grow the market and attain the number one spot by killing competition. Aggressive discounting and selling below cost has whetted the consumer appetite but how many will end up surviving?
In my previous article I wrote about how Indiaplaza.com, India's oldest Ecommerce site seems to have shut down. Here I take stock of all the leading Internet sites presently in operation in India based on Alexa rank and how many are likely to survive. I have evaluated these sites purely on the basis of stability of traffic and not by profitability which should be the right metric.
Of the 15 Ecommerce sites around, only the top 5 seem to be stable, Amazon has just come in and rising fast, a couple of niche sites are steady while the rest are in serious Danger of collapsing.
The online spending habit was first started in 20013 by the no frills airline Air Deccan in India which accepted bookings only through the internet and the Indian railways IRCTC. With the spice of VC money added to this pot boiler there has been a mad rush by startups to grow the market and attain the number one spot by killing competition. Aggressive discounting and selling below cost has whetted the consumer appetite but how many will end up surviving?
In my previous article I wrote about how Indiaplaza.com, India's oldest Ecommerce site seems to have shut down. Here I take stock of all the leading Internet sites presently in operation in India based on Alexa rank and how many are likely to survive. I have evaluated these sites purely on the basis of stability of traffic and not by profitability which should be the right metric.
|
Sr.no |
Site | Alexa Rank India |
Status |
1 |
Flipkart.com |
14 |
Rising |
2 |
Ebay.in |
37 |
Slight dip |
3 |
Snapdeal.com |
44 |
Rising |
4 |
Jabong.com |
45 |
Slight dip |
5 |
Myntra.com |
48 |
Rising |
6 |
Homeshop18.com |
73 |
Falling |
7 |
Yebhi.com |
111 |
Falling |
8 |
Fashionandyou.com |
385 |
Falling |
9 |
Amazon.in |
716 |
Rising fast |
10 |
Caratlane.com |
1517 |
Steady |
11 |
Futurebazaar.com |
1663 |
Falling |
12 |
Indiaplaza.com |
2900 |
Crashed |
13 |
Indiangiftsportal.com |
3126 |
Steady |
14 |
Dealsandyou.com |
3678 |
Crashing |
15 |
Inkfruit.com |
6304 |
Crashed |
Of the 15 Ecommerce sites around, only the top 5 seem to be stable, Amazon has just come in and rising fast, a couple of niche sites are steady while the rest are in serious Danger of collapsing.
Indiaplaza.com - Is it the end of the road?
Indiaplaza.com one of the oldest Ecommerce sites started in 1999 seems to be winding down. On browsing the site many sections are empty or is littered with error pages or page not found messages.
I've personally have had a good experience with the site over the years. Indiatimes shopping and Indiaplaza were my favorite online shopping sites. The company was run by a good sound team and knew what they were doing. It's unfortunate to see sites with a robust business model flounder under the onslaught of VC funded companies intent on crushing competition by selling below cost.
I just hope Indiaplaza can rise from the ashes.
Alexa shows traffic on the site falling dramatically this year.
Screenshots below
I've personally have had a good experience with the site over the years. Indiatimes shopping and Indiaplaza were my favorite online shopping sites. The company was run by a good sound team and knew what they were doing. It's unfortunate to see sites with a robust business model flounder under the onslaught of VC funded companies intent on crushing competition by selling below cost.
I just hope Indiaplaza can rise from the ashes.
Alexa shows traffic on the site falling dramatically this year.
Screenshots below
WEDNESDAY, JUNE 5, 2013
Samsung also launches an Under water phone - Galaxy S4 Active
Underwater phones seem to be the flavor of the season. As if the whole world wants to go swimming with their phones. First Sony with their Xperia ZR, now Samsung. Yesterday they announced the launch of Samsung S4 Active, the perfect companion for Exploration, Activity and Adventure.
Key highlight
"The fully sealed design keeps dust particles out and protects against water damage for up to 30 minutes of submergence at a depth of one meter."
Leaked video of S4 Active
Key highlight
"The fully sealed design keeps dust particles out and protects against water damage for up to 30 minutes of submergence at a depth of one meter."
Leaked video of S4 Active
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