It's time to stop building fans on Facebook
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Ramakrishnan Laxman
May 2, 2013, 7:49:15 AM5/2/13
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http://rklaxman.blogspot.in/2013/05/its-time-to-stop-building-fans-on.html
It's time to stop building fans on Facebook
In the last few years we have seen a mad rush by brands to build fans on Facebook as if acquiring the highest number of fans is akin to winning an Olympic Gold. FB has been capitalising on this rush by offering Brands many advertising options to acquire this base which has been promptly lapped up by all.
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