Amazon Android Tablet - Blackberry Tablet Playbook - Nielsen launches online campaign ratings - Linkedin's Identity crisis - Microsoft retreats from the Blogging space -
Ramakrishnan Laxman
Amazon is on the verge of releasing an Android-based app store. But last week, before we knew that, we got an interesting tip that such a move was coming soon — this week, actually. And that tip came with a bonus attached — the tipster also heard that Amazon was going to be releasing an iPad competitor alongside the store.
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RIM Unveils Tethered Tablet Called BlackBerry PlayBook
BlackBerry maker Research In Motion is jumping into the tablet arena with the PlayBook. It will have a 7-inch screen and is designed for both personal and business users
First Impressions Of BlackBerry PlayBook
What the BlackBerry Tablet and New Developer Tools Mean for Enterprise Mobility
BlackBerry PlayBook Could Usher in New Breed of Augmented Reality
In France, Freesheets Are Most Popular Newspapers; But Not In Italy
In France, the 20 Minutes and Metro freesheets are the most widely-circulated newspapers, Bakker reports at Newspaper Innovation. But in Italy, the main freesheet, Leggo, is in fourth place behind three paid dailies, the first of which is a sports paper.
Sony-Ericsson Chooses Android Over Symbian
Sony Ericsson has no current plans to use Nokia’s Symbian platform to power smartphonesgoing forward and is instead turning to Google Android for future handsets, says a company spokesperson
Nielsen Launches Online Campaign Ratings
Online publishers and advertisers have long been touting the medium’s ability to deliver precise campaign metrics such as ad impressions, unique users and time spent. But all some advertisers really wanted were metrics that made sense in relation to TV.
That’s finally where the digital industry may be headed, according to Nielsen, which on Monday (Sept. 27) announced plans for Nielsen Online Campaign Ratings, a new set of metrics developed to mesh with TV. The new ratings, aimed at better helping brands track the effectiveness of cross-platform campaigns, will incorporate classic TV measures like Gross Ratings Points, reach and frequency. Thus, to hear Nielsen tell it, buyers and advertisers will no longer have to struggle with how to make sense of a campaing that delivers 200 GRPs and 2 million online ad impressions. Nielsen says it has developed a patented process via which it can accurately blend data from its TV and online panels with other data providers.
Is Microsoft (NSDQ: MSFT) increasingly picking its battles online? People who want to set up blogs using its Windows Live Spaces platform are now being referred to Automattic’s WordPress, as part of a new partnership between the two companies. The move means that Microsoft is killing Spaces, a six-year-old product that has more than 30 million active users. Existing users have six months to “upgrade” their blogs to WordPress.
In a blog post, Microsoft says that “rather than having Windows Live invest in a competing blogging service, we decided the best thing we could do for our customers was to give them a great blogging solution through WordPress.com,” drawing a parallel between the decision and some of its other recent partnership efforts.
LinkedIn faces an identity crisis
LinkedIn has carved out a nice niche for itself, but the social network for professionals is in danger of being snuffed out by the granddaddy of all social networks: Facebook.
LinkedIn users spent an average of 13 minutes on the website in October, compared to 213 minutes for the average Facebook user, The Wall Street Journal reports. Even worse is the fact that some people simply don't care about separating their professional and personal lives and eschew LinkedIn to join industry-related groups on Facebook.
Facebook Cuts ROI Tracker, Upgrades Anti-Spam Tool for Brand Pages
Facebook is halting the seven-month-old beta version of a conversion tracking tool that was designed to let advertisers assess return on investment. It allowed a limited number of test marketers to track click activity from Facebook.com ads to their landing pages and websites, letting them directly tie sales and registrations to campaigns. Those advertisers can collect Facebook.com ads data until Oct. 20 and access it through Nov. 1.
STATS
Apple and Google Continue Smartphone Growth in Europe
Strong Growth for Twitter's Mobile Audience
Users Over 50 Double Social Networking Use in a Year
Facebook Continues Strong International Growth