2 million sites using Facebook's Social plugins - New Digg button - WSJ digital ad rev up 30% - Google's 7 Predictions -
Ramakrishnan Laxman
“design refresh” is the first in a slew of features about to launch in the coming weeks? While prettier and faster, the button opens up a pop window where you have to “Digg” the story for a second time in order for the “Digg” to register which still seems like an uneccessary extra step. http://about.digg.com/downloads/button/smart
Five Months In, 2 Million Websites Using Facebook’s New Social Plugins
At the Web 2.0 expo in New York today, Facebook CTO Bret Taylor
announced that 2 million websites have added the “Like” button and Facebook’s other new social plug-ins, which were launched five months ago. Facebook also confirmed the stat in a Tweet.
That’s impressive considering the number was50,000 only five months ago. Facebook’s newsocial plugins,which include a ‘Like’ button for the web and an array of other widgets, were launched at f8 in April.
Online Media Daily: 'WSJ' Reports Digital Ad Rev Up, Jabs At 'Times'
Digital ad revenue at The Wall Street Journal was up a healthy 30% during its most recent quarter, according to a company memo circulated Wednesday."As a basis of comparison, for the same three month period The New York Times has forecast ... total digital advertising revenue ... to rise 14%," Les Hinton, CEO and publisher of The Wall Street Journal, boasted in the memo. The memo was published Wednesday by PoynterOnline.
Online Media Daily: Google's Seven Display Ad Predictions
What will display advertising look like by 2015? At the Interactive Advertising Bureau's MIXX Conference 2010 in New York, advertising executives got a taste this week of the future of display advertising from Neal Mohan, vice president of product management at Google, and Barry Salzman, managing director of media and platforms at Googl
1) 50% of online ads will have video in them and be bought on a cost-per-view basis.2) 50% of all display advertising targeted to a specific audience will rely on real-time bidding.
3) Mobile will become the No. 1 screen for advertising.
4) Five new metrics will emerge to measure the success of ad campaigns.
5) 75% of ads will become socially enabled.
6) 50% of brand campaigns will run rich media in the ads
7) Display advertising will become a $50 billion industry
Google's Moving From 'Local' To 'Hyperlocal' Ads On Mobile
Google (NSDQ: GOOG) is unveiling a new mobile advertising format today that attempts to offer even more locally relevant information to consumers. The so-called “hyperlocal” ads provide the mileage between you and the advertiser directly in the sponsored link, so you know exactly how far away you are from a restaurant, a rental car agency or a gas station.
To show users how far away they are, a blue distance marker (which looks a bit like a bloated explanation point) is located on the left-hand side of the sponsored link on the search results page. The actual distance is noted right under the marker. In July, Google released an expandable ad format that revealed a map noting the advertisers’ location, so this is taking it a step further
Photo: Google