Diginews - Facebook sued for click fraud - Breakingviews in sale talks with Reuters - Wiki goes mobile - IABs Mobile Buying guide - Time relaunches Allyou.com - Facebook rules in time spent online

[Ramakrishnan Laxman]

Facebook Sued For Click Fraud

Sports site RootZoo has sued Facebook for click fraud, alleging that the social networking site charged for more clicks than actually occurred. The lawsuit comes several weeks after Facebook users began flooding message boards with complaints about overcharging.

RootZoo, which advertised on Facebook from November of 2007 until June of last year, alleges that its own analytics programs showed significant discrepancies between the data provided by its own analytics programs and the numbers claimed by Facebook. more 

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Breakingviews in Sale Talks With Thomson Reuters

Breakingviews, the financial commentary Web site and a content partner of The New York Times, is in preliminary discussions to be acquired by Thomson Reuters, people briefed on the negotiations told DealBook.

The privately held media company, based in London, has made no comment about the talks, which was first reported in The Times of London earlier on Tuesday. more 

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Wikipedia Officially Launches Mobile Site

The online encyclopedia Wikipedia has officially launched their mobile site. It has been in beta for quite a while but now it is on a new server and considered good enough to call it done.

The Wikimedia Tech Blog says that the iPhone, Android, Palm Pre and Amazon (NSDQ: AMZN) Kindle are officially supported. You can access the site by going to m.wikipedia.org on your phone's browser. The site should support mobile redirects as well, so if you are reading an article, such as this blog post, and in the midst of a brilliant political analysis it references Antidisestablishmentarianism, when you click on that link from your supported phone, it should redirect to the mobile site. more

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IAB Unveils Mobile Media Buying Guide

With education still seen as a key step to expanding mobile marketing, the Interactive Advertising Bureau Monday released its first primer on mobile media buying for advertisers and agencies. The IAB's Mobile Buyer's Guide covers topics including an overview of the mobile ecosystem, key mobile ad terms, shortcode campaigns, and examples of various mobile ad executions. more 

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Time Inc. Relaunches AllYou.com with Coupon Database

Time Inc. has become the latest publisher to feature coupon offers online. The company has partnered with Coupons.com to launch a coupon database on women's site AllYou.com.

According to All You executive editor Susan Spencer, the partnership is part of a redesign to deliver more money-saving content. "In addition to delivering value-focused content from budget beauty ideas to meals under $2, the new site also allows us to share exclusive printable coupons, discount codes and up-to-the minute deals," Spencer said in a statement. more

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Facebook Rules in Time Spent Online

Facebook may be ranked sixth in unique visitors, but it reigns supreme in the amount of time users spend there -- topping Google, Yahoo, AOL and eBay.

The social networking site checks in at a bit over 4.5 hours per person, on average, for the month of June, according to Nielsen Online's June 2009 report.

Coming in second is Yahoo, which sees about three hours per user for the month, followed by AOL at two hours and 43 minutes, Google, with 2.5 hours and Microsoft's sites, with two hours and 12 minutes. more