During the political realm of N. T. Rama Rao, Shankar Narayana is an independent MLA of the constituency of Shankar Nagar, which is named after him, in Hyderabad, and is regarded as a champion for the poor. When a truck collides with the car his brother Satyam and he is in, Shankar goes into a coma. Except for his family, everyone else presumes that he is killed in the accident. His son Ajay is a police officer in Mumbai who fights against the mafia and is on a mission to apprehend Mafia don Nayak who is involved in illegal drug trade, extortion, and arms trafficking.
When Shankar comes out of the coma, the doctors who treated him advise his family that his life is at risk if he encounters or hears anything upsetting, disturbing, or shocking. Ajay hides the events surrounding the accident and shifts his family to his previously abandoned mansion which is now being used for film-making. Ajay creates a dummy political set-up at this mansion. In the guise of a reality television program, Ajay tricks an aspiring but unsuccessful film actor Padmasri by making him believe that the television show is being sponsored by actor Akkineni Nagarjuna's television channel and that Nagarjuna wants to offer Padmasri high remuneration for his realistic performance in the show. On the other hand, aspiring actors Bokka Venkata Rao and Mallesh Goud are tricked by Ajay with a real estate business deal to exploit his criminal nexus.
vaitla's version of masala is bricolage of the most curious variety, layering tired or borrowed conceits until the mix becomes delirious in its own filmi logic; this mahesh babu vehicle, notable for its extraordinary financial success, layers a revenge plot, a family reunification plot, a high concept romance, a straight lift of the film goodbye lenin, a classically styled rogue officer versus don thriller, and a somewhat indescribable (except as "typical vaitla") con plot involving false film sets and non-existent reality shows.
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