Bmw Ad Campaigns

[Dhara Lyford]

TheNew York City Commission on Human Rights is mandated to educate the public about their rights under the New York City Human Rights Law and promote positive community relations. To support this work, the Commission conducts large-scale public education at community events and through marketing campaigns online, in print media, and in other public places such as bus shelters and subway stations. The Commission has addressed a number of issues through these campaigns. See our past campaigns below and click on the image to learn more about each campaign.

On January 31, 2017, Large Business and International (LB&I) announced the identification and selection of 13 initial campaigns. The launch of campaigns is the culmination of an extensive effort to redefine compliance work and build a supportive infrastructure. The campaign program allows LB&I to address significant compliance and resource challenges. Campaign development requires strategic planning and deployment of resources, training and tools, metrics and feedback. For a full description of all campaigns, visit the LB&I Active Campaigns page, or the LB&I Not Currently Active Campaigns.

In conjunction with, or in addition to these Campaigns listed, the Large Business and International Division will address taxpayer noncompliance related to unreported income, undisclosed assets, or any other tax avoidance scheme.

Direct Sponsored Content (DSC) is a sponsored update that does not appear on the organization page. It allows your organization to personalize, test, and refine its messages to improve content quality for a targeted audience without cluttering the organization page.

Starting 202211, response decoration is no longer supported and has been replaced by Additional Info Fields. These new field(s) provide additional information for a field that is present in a schema. Learn more about the Additional Info Fields here.

Applications utilizing LinkedIn's targeting capabilities are required to display a notice in their user interface notifying advertisers that they cannot use LinkedIn to discriminate against members based on personal characteristics. The notice should include the following text:

Lifetime Pacing provides advertisers a budget option that enables running a campaign according to a projected budget based on the predicted spend curve throughout the campaign's lifetime. Creating a spending strategy in this manner optimizes advertiser return on investment (ROI) value.

As an example, advertisers can simply set a lifetime budget of $10,000, and run a campaign for one month. With Lifetime Pacing, LinkedIn's delivery system can figure out how to spend the budget efficiently based on the supply curve during the allocated month time period. To illustrate this efficiency, the campaign would spend less on a Saturday when fewer LinkedIn member use the site, but more on a Monday when more members are viewing the site.

While the lifetime budget is a new spending option, we permit advertisers to use other budget options including the "set daily budget alone" or "set both daily budget and lifetime budget" to accommodate their different requirements.

For all LinkedIn advertisers, Lifetime Pacing delivers the lifetime budget throughout the campaign lifetime to improve advertiser ROI, stabilize the cost per result value, and simplify campaign creation and optimization by leveraging advanced pacing, forecasting, and machine learning techniques.

To use this option, set totalBudget, runSchedule.start and runSchedule.end. By using a total budget with a fixed schedule that has a specific end date for spending, the advantage is Lifetime Pacing will pace your lifetime budget to obtain optimal results. In this approach, you spend no more than the full budget for the lifetime of the campaign. LinkedIn applies the budget optimally through the campaign lifetime up to the specified final day to maximize ROI.

To use this option, set dailyBudget, totalBudget and runSchedule.start. By using a daily budget and a total budget with a continuous schedule without an end date, the advantage is that you have the maximum control of your spending for both the daily and lifetime budget approaches.

In this approach, LinkedIn may charge you up to 150% of your daily budget if there are strong opportunities in the auction for you on a given day. Also, this approach spends in total no more than the total budget value you specify. The campaign stops as soon as the budget is depleted.

If optimizationTargetType is switched to a manual bidding, target cost, or cost cap bidding type, unitCost should be set to a non-negative value appropriate to the dailyBudget. For manual bidding, target cost, or cost cap bidding types, if unitCost is 0, the campaign will not deliver.

The target cost bidding model enables you to set either a target cost per event or a desired optimal average cost per action. An event can be either an impression, click, or video view. LinkedIn maximizes the number of actions while maintaining the lifetime average cost per result around the advertiser specified target cost. A cost deviation range around the target cost can then be adjusted accordingly.

Cost cap bidding enables you to set a cost cap for the maximum cost you would be willing to pay per action result. An action can be either an impression, click, video view, or lead. LinkedIn maximizes the number of actions while maintaining the lifetime average cost per result under the cost cap threshold.

Setting one of the following options for optimizationTargetType activates cost cap bidding for a campaign. Note that costType is CPM for all of the options since cost cap bidding charges by impressions (same as auto-bidding).

Bidding for objectives: Bid types, including automated bidding and maximum CPC bids, are aligned to your objective to bid more aggressively against audience more likely to take the action based on that objective.

Campaigns optimizing for MAX_CONVERSION must have a conversion associated with it to be activated. Campaigns of this type should be created and then associated with a conversion before activating. See Conversion Tracking for instructions on creating conversions and associating them with campaigns.

A special type of Sponsored Updates campaign is the Lead Generation campaign. To create one, set the objectiveType to LEAD_GENERATION. You cannot set offsiteDeliveryEnabled to True when using Lead Gen.

To create a Carousel Ad campaign, set type = SPONSORED_UPDATES and format = CAROUSEL. You can optionally set objectiveType to WEBSITE_VISIT or LEAD_GENERATION. The default objective type for Sponsored Updates is WEBSITE_VISIT.

Dynamic Ads are personalized ads that are automatically populated with members' profile photo and other data dynamically pulled from their LinkedIn profiles. APIs are available for self-service campaign formats such as Follower Ads, Spotlight Ads, and Jobs Ads. The Content Ad format is only available for managed accounts and cannot be managed through the API or Campaign Manager. To learn more about Dynamic Ads, please see Dynamic Ads Overview.

If more than 1,000 campaigns need to be pulled, set a pageSize parameter value of less than 1,000 to pull less than 1,000 campaigns per call and paginate through the full list of campaigns using pageToken.

To reactivate a campaign with COMPLETED status, update the status and end timestamp values. You must also pass in start, which is an immutable field and therefore must represent the original start time of the campaign.

Multiple campaigns can be updated in a single call. The URL should include ids for each campaign you would like to update. Additionally, the request body should define how each campaign should be updated as seen in the example below.

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