Questionnaire

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Questionnaire

Questionnaire on Consumer Behavior towards different mode of Advertisements

Name *
Age Group
• <18
• 18-25
• 25-40
• 40-55
• 55+
Gender
• Male
• Female
Q1. Do you like Advertisements *
• Yes
• No
If yes, reason (refer Q1)
• Informative
• Entertaining
• Create Awareness
If No, reason (refer Q1)
• Irritating
• Annoying
• Waste of time
Q2. How much time do you spend ..... ? *

	<1hr	1-2 hrs	2-4 hrs	4-6 hrs	>6 hrs
TV, Movies
Newspaper, Magazines
Radio
Internet

Q3. Do you watch TV/Radio Commercial break ? *
• Yes
• No
If yes. reason
• Informative
• Entertaining
• Creates Awareness
If no, reason
• Irritating
• Annoying
• Waste of time
Q4. I change the channel during commercial break *
• Never
• Sometimes
• Depends on Ad
• Often
• Everytime
Q5. Which of these TV commercials you remember ?

	Yes	No
Hynduai Grand i10
Pizza Hut( Pan Pizza )
Tic Tac
Airtel (Music )
Nokia 925

Q6. Do you see/check Online/Internet ads when you surf internet ? *
• Never
• Sometimes
• Depends on ad
• Often
• Everytime
Q7. Which of these online ads you remember lately ?

	Yes	No
Jabong
Shaadi.com
Monster
Yebhi
Flipkart

Q8. You use Internet for ? *
• Chatting
• Email
• Information
• Entertainment
• E-Commerce
• Downloading
Q9. What mode of advertising influences you to buy/suggest any product? *
• Magazines and newspaper
•  Friends and relatives
• TV Commercial
•  Online advertisements
• Social Media – Blogs, forums, Social Networking sites
Q10. Which mode of advertising would you prefer? (Rank in order of preference)

Rank in order of Preference ( Rank 1 - most preferred)

	1	2	3	4
TV commercials
Print Ads: Newspaper, Magazines
OOH: Banners, Posters
Online Ads: Banners, Emails,

Q11. Do you think that the face of advertising is transforming in terms of technological and Cultural impact? *
• Yes
• No

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