Questionaire on Consumer Buying Behaviour Towards Branded Apparels

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Questionaire on Consumer Buying Behaviour Towards Branded Apparels

Dear Sir/ madam,
Kindly fill the questionnaire about your shopping behaviour for apparels (a part of research work).
OBJECTIVE: To study the attributes that affects the consumer buying behavior towards branded apparels.

NAME (optional):
GENDER *
• MALE
• FEMALE
AGE *
• 18-30
• 31-42
• 43-55
• above 55
EDUCATION *
• Senior Secondary 
• Graduate
• Post-Graduate
• Other:
OCCUPATION *
• Student
• Employed
• Self-Employed
• Home Maker
ANNUAL INCOME *
• Below 2 Lakhs
• 2-5 Lakhs
• 5-10 Lakhs
• Above 10 Lakhs
• None
What do you prefer in apparels?
• Brands
• No Brands
What are the sources of information before making the purchase of apparels?
(can tick more than one)
• Family Members
• Friends and Neighbours
• In Store Wall Poster
• SMS Promotions
• Website
• Other:
How likely do you think are these attributes important in the branded apparels that you posses?

( 1= Least Important & 5= Very important )

	1	2	3	4	5
1.    Good Fit
2.     Durability
3.     Ease of Care
4.     Good price
5.     Comfort
6.     Quality
7.     Choice Of Color
8.     Fashionable
9.     Brand Name
10.    Choice of Style
11.    Status Symbol
12. Availability / Widely Spread

In Branded apparels which segment of clothing do you prefer?
(can tick more than one)
• Casuals
• Executive
• Party
• Sportswear
• Ethnic
Tick below that your Brand Gives you
• Recognition 
• Satisfaction
• Style
• Status
• Value For Money
• Other:
Rank the following Brands as per your Preference. ( 1= Highly Preferred and 5= Least Preferred )

a) FORMALS

	1	2	3	4	5
Van Heusen
Cantabil
Louis Phillippe
Wills Lifestyle
Richlook

b) CASUALS

	1	2	3	4	5
Lacoste
Levis
United colors of Benetton
Edhardy
Tommy Hilfiger

c) SPORTSWEAR

	1	2	3	4	5
Reebok
Adidas
Nike
Puma
Converse

d) ETHNIC

	1	2	3	4	5
Biba
Sabhyata
Manyawar
Global Desi
W

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