The quote from Orwell at The begining of the last paraghraph "the meaning should chose the word" is just so painfully right that it is the best advice you and I can get for 2011.
I saw this article when using the Financial Times app and thought you might be interested:
Financial Times, 9:54pm Tuesday December 20th, 2011
Spontaneity or slogans: the lessons of Václav Havel’s greengrocer
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By John Kay
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Vacuous rhetoric traps the leaders as well as the led. They are inhabitants of a world whose assumptions are false, writes John Kay
Read the full article at: http://www.ft.com/cms/s/0/04d440d8-2a7e-11e1-8f04-00144feabdc0.html