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Get the things you need, delivered conveniently. With Business Prime, choose your own "Amazon Day" to receive eligible orders on the same day each week, where available. Choose Consolidated Shipping on eligible large orders to receive your items in the fewest packages and deliveries.
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* Based on a Forrester-developed composite organization built from data gathered from customer interviews to reflect the value that Amazon Business could have on an enterprise organization that uses Business Prime, has 2,000 employees, and doubles its spending on supplier products with Amazon Business annually.
The number of users you would like to add to your Amazon Business Prime plan can help determine the plan that best fits your organization. If your business needs ultimately outgrow the offerings of your current membership, you will be upgraded to an appropriate plan at the time of renewal. Depending on your new plan choice, you may earn additional benefits like increased access to Guided Buying and Spend Visibility, alongside the opportunity to add more users to the account.
Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered both as a stand-alone service and as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon MGM Studios or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
Operating worldwide, the service may require a full Prime subscription to be accessed. In countries such as the United States, United Kingdom, and Germany, the service can be accessed without a full Prime subscription,[4] whereas in Australia, Canada, France, India, Turkey, and Italy, it can only be accessed through a dedicated website. Prime Video additionally offers a content add-on service in the form of channels, called Amazon Channels, or Prime Video Channels, which allow users to subscribe to additional video subscription services from other content providers within Prime Video.[5]
The service debuted on September 7, 2006, as Amazon Unbox in the United States.[13] On September 4, 2008, the service was renamed Amazon Video on Demand.[14][15] As of August 2014 the service is no longer available for downloading purchased instant videos. On February 22, 2011, the service rebranded as Amazon Instant Video and added access to 5,000 movies and TV shows for Amazon Prime members.[16][17] On February 8, 2012, Amazon signed a deal with Viacom to add shows from MTV, Nickelodeon, Comedy Central, TV Land, VH1, CMT, Spike, BET, and Logo TV to Prime Instant Video.[18] On September 4, 2012, Amazon signed a deal with pay-TV channel Epix (now known as MGM+ and since March 2022 owned by Amazon itself) to feature movies on their streaming service, in a move to rival their competitor Netflix.[19] Additionally, in November 2013, Amazon premiered the comedies Alpha House and Betas, which are original series available exclusively online via the Prime Instant Video service. Amazon offered the first three episodes of both series at once for free, with each subsequent episode released weekly thereafter for Prime members.[20]
On July 30, 2015, Amazon announced that they had hired Jeremy Clarkson, Richard Hammond, and James May to produce an untitled motoring show for Amazon Prime Video that would later be named The Grand Tour. Neither Jeff Bezos nor Amazon stated how much Clarkson, Hammond, or May were being paid to produce the programme via their production company The Grand Tour, but Jeff Bezos stated that the deal was "very expensive, but worth it."[24] The budget for the show has not officially been announced, but Andy Wilman, the former executive producer of Top Gear stated that each episode would have a budget of around 4.5 million, nine times larger than Top Gear's budget.[25] Also in July, Amazon announced plans to expand the service to India.[26]
In September 2015, the word "Instant" was dropped from its title in the US, and it was renamed simply Amazon Video.[27] In November 2016, the Wall Street Journal reported that Amazon was pursuing streaming rights to U.S. professional sports leagues to further differentiate the service.[28][29][30]
Amazon announced in November 2016 that it planned to stream The Grand Tour globally, which led to speculation over whether the full Prime Video service would begin a wider international rollout to compete with Netflix.[31][32] On December 14, 2016, Prime Video expanded into 200 additional territories.[33]
On May 17, 2021, parent company Amazon entered negotiations to acquire Hollywood studio Metro-Goldwyn-Mayer (MGM).[35] On May 26, 2021, it was officially announced that they would acquire MGM for $8.45 billion, subject to regulatory approvals and other routine closing conditions; with the studio continuing to operate as a label alongside Amazon Studios and Amazon Prime Video.[36] The deal was closed after receiving all governmental approvals on March 17, 2022.[37]In July 2021, Amazon and Universal Pictures reached a multi-year deal to bring Universal's films to Prime Video, as well as IMDb TV (now Amazon Freevee). As part of the deal, titles from Universal's library as well as future theatrical releases would become available on Amazon's streaming services following their first pay window and four months after release on Peacock. The deal makes major franchises such as Fast & Furious, Jurassic Park and Bourne eligible to stream on Prime Video.[38] Most recently, Prime Video had signed a deal with Nigerian studio Anthill Studios.[39]
On July 31, 2022, it was announced that the service will expand to Southeast Asia, and be offered in Indonesia, Thailand and the Philippines. The offerings will include localized content, as well as localized interface and subtitles for non-local content.[41]
In 2015, Amazon launched the Streaming Partners Program (now known as Amazon Channels), a platform allowing subscription-based third-party channels (a la carte subscription services) and streaming services to be offered to Amazon Prime subscribers through the Amazon Video platform. These services are separate from the Amazon Video offering, and must be purchased separately. The original launch in the U.S. included services such as Curiosity Stream, Lifetime Movie Club, AMC's Shudder, Showtime, Starz, and others.[44][45] The service subsequently added other partners, such as HBO and Cinemax, Boomerang, Discovery Channel, Fandor, Noggin, PBS Kids, Seeso and Toku.[46] In January 2017, Amazon announced Anime Strike, an anime focused Amazon Channels service.[47] In May 2017, Amazon Channels expanded into Germany and the UK; in the UK, the company reached deals to offer channels from Discovery Communications (including Eurosport), and live/on-demand content from ITV.[45][48]
On January 5, 2018, Amazon announced that Anime Strike and Heera (a second Channel devoted to Indian films and series) would be discontinued as separate services, and that their content would be merged into the main Prime Video library at no additional charge.[49]
In April 2017, Amazon began to make sports-related content acquisitions, first acquiring non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers in the United States as part of a $50 million deal, replacing a previous deal with Twitter.[50] In August, Amazon acquired the British television rights to the ATP World Tour beginning 2019, replacing Sky Sports. The deal will run until 2023 and will exclusively show all masters 1000 events and 12 500 and 250 series tournaments. Amazon will be the third party pay TV provider for the ATP finals and starting in 2018 for Queens Club and Eastbourne tournaments.[51][52] The ATP announced a two-year deal in September for Amazon to stream the Next Generation ATP Finals.[53] In November it was announced that Amazon had acquired the British television rights to the US Open for five years from the 2018 edition, for a reported 30 million. Eurosport who owned the pan European rights extended their deal with the US Open but excluded the UK, which was ironic as Amazon had reached a deal with the broadcaster to stream their channels on their station.[54] The ATP additionally announced that Amazon in the US would screen the tennis channel, Tennis TV from 2018.[52]
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