Digital Advertising Signage

[Santi Dubrova]

SSPsbring automation to physical ad spaces for media owners to manage out-of-home (OOH) inventory efficiently, turning their screens into big marketing moments. It connects your network with buyers and makes your screens available for programmatic advertising through the open exchange or private marketplace (PMP).

PMP advertising is like a members-only section for digital ads. Instead of being open to everyone, it's a more exclusive space where advertisers and media owners make special arrangements. Think of it as a more controlled environment, where everyone has visibility into the exact screens where an advertisement is being served.

Having a mix of different advertising methods on your network creates a balanced and effective strategy. Advertisements booked directly with a marketer fosters closer relationships, customization, and premium inventory access. While programmatic advertising opens your network up to dynamic targeting, and data-driven decision-making, enhancing scalability and reach. The combination of both approaches ultimately maximizes the performance and profitability of your digital signage network.

Advertising across digital signage has huge potential for both media owners and marketers. As we've explored the ins and outs of these networks, it's evident that the key to success lies in understanding and leveraging the right technology.

As tech becomes more and more innovative, embracing the right tools can increase the profitability of digital signage networks with every ad served. As you navigate the out-of-home industry, remember that behind every captivating message is a well-designed digital signage network making it possible.

Digital billboards are large outdoor advertising displays that use technology to display and dynamically change your content. These displays offer unparalleled flexibility, delivering real-time updates and immediate content changes for impactful and timely messaging.

Showcase your message to arriving and departing traffic in full color on our airport digital networks. Our airport digital signs are high-definition, LCD screens that feature full-motion video and animation options. Lamar airport advertising networks are available in concourses, baggage claim areas, international arrival areas and more.

Transit Advertising offers advertisers a cost-effective way to connect and engage with targeted consumer and business audiences along their daily journeys. Creating a powerful and striking presence, digital transit advertising commands attention and elevates your brand messaging to be unforgettable. All while taking the Out of Home message off the interstate and into the community.

Please note: Students do not have access to the Digital Signage ServiceNow form. If a student organization wishes to submit digital signage requests, please have the WCU staff or faculty advisor for that organization do so on their behalf.

REACH offers a diverse collection of professionally designed digital signage templates to help get your content off the ground. Our system features a range of templates that can be formatted for both mobile and landscape displays, with categories such as employee spotlights, anniversaries, birthdays, and more!

Streamline and unify your corporate communications with our Enterprise-Level digital signage software. Upload media slideshows, include custom scrolling tickers and integrate your metrics and KPI dashboards.

Improve how you interact and share information with your students, alumni, and visitors using digital signage for K12 and Universities. For example, share daily class schedules, school news, and crucial time-sensitive information.

Dramatically improve how you share essential updates, check-in procedures, wayfinding maps, new medical procedures, and general information. Make remote updates from anywhere and your screens will then automatically update.

Enhance how you reach and communicate with the public using digital signage for government facilities. Spotlight featured new community updates, shared local upcoming event schedules, and broadcasted new announcements.

Northern Michigan University is a large campus with a wide variety of departments, students, and staff. As a result, the school finds itself serving many different needs simultaneously each day. This has led the school to explore signage!

The YMCA of Greater Boston began its search for digital signage nearly 10 years ago. Hoping to unify its brand image while still granting creative freedom amongst its facilities, the YMCA began looking for modern communication software.

The South Point Casino & Spa is a bustling facility with dozens of activities for visitors to engage in. Whether trying your luck at the tables, enjoying a round of bowling, or relaxing by the pool, South Point Casino serves a wide variety of interests.

Keewin Displays focuses in high quality high brightness LCD displays. We have an expansive patent portfolio that encompasses heat dissipation to display manufacturing techniques. Keewin was founded in 2004 in Shanghai, China, and our innovative high brightness tech has since quickly positioned us as a game-changer. We design and develop a series of outdoor displays, semi-outdoor displays, window displays, indoor displays and digital signage. Our global clients include public transport, media, QSR, retailers, governments, institutions, CBD, parks and more.

The purpose of these guidelines is to help UW-Green Bay faculty, staff, and student organizations create informative and meaningful digital signage content. The digital signage system displays advertisements created by recognized UW-Green Bay student organizations, student affairs, departments and administrative offices.

The Office of Marketing and University Communication (M/UC) is responsible for strategic oversight and content management of information on each of the campus exterior sign marquees. The campus marquee signage on the Green Bay campus is reserved for academic programs only.

UW-Green Bay fearlessly faces challenges, solves problems, embraces diversity and forges access to education for all who seek it. UW-Green Bay is the fastest-growing UW school in Wisconsin. With campuses in Marinette, Manitowoc, Sheboygan and Green Bay, our mission is to teach all who wish to learn.

At UWL, we live out the Wisconsin idea of public service and community engagement. We are proud to work with our many partners in La Crosse, giving back every day to a community that generously supports our teaching, learning and service mission.

Campus digital signs are designed to provide the university community with information that will enhance the educational environment with information that leads to greater affiliation, cultural awareness and educational opportunities.

Digital signs are used to display information about activities and events from official campus departments and organizations. Information about individual academic courses (other than faculty-hosted study abroad opportunities) is not eligible for display on the digital signs. Occasionally, marketing for campus supporters/donors may be displayed.

The UW-La Crosse publicity guidelines have been developed by the Student Organizations Committee and approved through the University of Wisconsin-La Crosse Student Association. These guidelines are an administrative function of University Centers.

To start the process of requesting a new digital sign for your department, please submit a request through our share form. By submitting the form, you are agreeing to abide by the digital signage policy.

With the rising popularity of dynamic digital content, the business world is embracing interactive and large-scale digital signage. But what is it and how can you use it to your advantage? Read on for a description of what digital signage is, examples of it in use and how you can find the right solution for your business.

Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.

While paper menus or fixed displays are still common, businesses can artistically list their service offerings on digital displays. With digital signage, restaurants, salons, spas, auto repair shops and fitness studios can offer rotating content and information on walls, windows or a dazzling digital screen.

Bring the online world into the office with social media integrated digital signage. Sync the screens with your Facebook, Twitter and Instagram feeds and artistically curate hashtag mentions to propel your brand into the real world. Fans get an opportunity to see their contribution featured in real time, and your content becomes a welcome source of information.

Hotels, shopping malls, universities, offices, theme parks and healthcare facilities can leverage digital content to create calendars that share event or work schedules as well as upcoming appointment times. This keeps visitors informed about daily activities while saving your staff time previously spent fielding questions.

Digital signage content is an essential resource for any modern organization. Aside from helping people find their way, directories also make it easy for them to access what they need. Incorporating a directory into wayfinding screens is an incredible way to condense huge wall directories and make it possible for guests to get whatever they need quickly and with minimal stress.

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