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Modern organisations are continually morphing to keep pace with changes in the business environment. Globalization of business and advances in technology allowing telecommunications advantages, are two significant contributing factors. In what way are these kinds of changes impacting on the structure of organisations?
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Nick Gerritsen asserts that we need "to realise just what we have."
What do we have, exactly? What do we offer that is internationally in
demand? Can we articulate this?
Is there a "New Zealand" brand/design image? And if so, is our current
reputation in the marketplace a positive or negative thing in terms of
future development and growth?