[DGFG] [RFP, Hybrid, United States] Consultant - User Centered Design & Research - RFP
Annie Olle
<dgfg.posts@gmail.com>🪪 Consultant - User Centered Design & Research - RFP (Primary Care Coalition)
📍 United States, Silver Spring (Hybrid)
🕣 RFP
💵 No salary information provided
1
Request for Proposals
Human Centered Design and Strategic Outreach Materials
The Primary Care Coalition (PCC) is contracted with the Maryland Department of Health (MDH)
to lead the quality improvement component of the Integrated Maternal Health Services (IMHS)
Project. This project is funded by the federal Health Resources and Services Administration
(HRSA), and PCC was awarded a four-year grant from MDH to coordinate the integration of new
digital versions of the Maryland Prenatal Risk Assessment (MPRA) and Postpartum Infant and
Maternal Referral (PIMR) forms into workflows of inpatient and outpatient providers, local
health departments (LHDs), Administrative Care Coordination Units (ACCUs) and Managed Care
Organizations (MCOs) in selected service areas across Maryland.
The service areas for this project include the D.C. Metro region, eight Eastern Shore counties
(Cecil, Kent, Talbot, Caroline, Dorchester, Wicomico, Somerset, and Worcester), and the
Baltimore Metro region.
During Year one of the project (July 1, 2024-June 30, 2025), PCC mapped the current perinatal
risk assessment environment via a Knowledge, Attitudes, and Practices (KAP) Assessment, using
data from key informant interviews. PCC also created two oversight groups:
• The Perinatal Risk Assessment Working Group (PRAWG), comprised of all IMHS partners
that guides the project while also exploring opportunities to incentivize or remove
barriers to the use of this care coordination system, with a goal of increasing its use
across the state
• The Patient, Family, and Caregiver Advisory Group (PFCAG), which ensures that those
who have used perinatal care services are active participants in IMHS initiatives and that
their voices are heard.
PCC also established pilot projects at several clinical sites to implement the digital MPRA and
PIMR forms.
In Year two (July 1, 2025-June 30, 2026), PCC’s work is focused on continued technical
assistance for implementation of the digital forms at participating clinical practices, improving
clinical workflows using the digital forms, engaging the PRAWG and the PFCAG to enhance
perinatal care coordination in Maryland more broadly, recruiting individuals for the PFCAG,
and updating the KAP assessment to include any progress or changes from the beginning of the
project. PCC is also recruiting individuals to serve as regional clinical dyads and is onboarding
Baltimore City clinical practices.
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Scope of Work
PCC’s proposal for this project includes contracting with a Human Centered Design Consultant
in Year Two of the project. PCC is searching for a firm that will:
• Update the KAP assessment by:
o Performing new interviews with key informants to collect information on what
has changed from the baseline assessment completed in January 2025
o Conducting initial interviews with Baltimore City partners and analyzing the
results
o Creating an updated report for PCC and MDH, and a presentation on the findings
to be shared with the PRAWG and other IMHS stakeholders
• Identify and interview high-volume sites that are not yet participating in the IMHS QI
project to understand their submission and referral capacity. Prepare a report for PCC
that includes the data collected and an analysis of the findings.
• Identify, survey, and/or conduct interviews with clinical practices within the IMHS
regions that are not yet participating in the IMHS QI project to quantify referral
challenges and gaps in community-based services. Prepare a report that includes the
data collected and an analysis of the findings
• Provide support to PCC staff in recruiting members for the PFCAG, including creating
recruitment materials and brainstorming who might be interested in participating.
Create opportunities for PFCAG members to participate in the IMHS QI project,
including facilitating PFCAG meetings, developing discussion topics for PFCAG members,
and coordinating Spanish-speaking facilitation, note-taking, and translation for
individuals who would benefit from a Spanish-only discussion.
• Design strategic outreach materials regarding the IMHS QI project, including:
o Recruitment materials for regional clinical dyad members
o Recruitment materials for PFCAG members
o Informational materials for perinatal care providers on the IMHS project,
including the goals of the project, the processes and procedures that are being
promoted, and the importance of participation in Maryland's perinatal care
coordination system.
o Informational materials on the IMHS project for patients who qualify for the
MPRA and PIMR about the digital referral processes and the services that are
available to patients through Maryland's perinatal care coordination system.
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o Initial concepts for the design of digital toolkits for implementation of the digital
MPRA and PIMR forms into clinical practice workflows as the programs scales up
in subsequent project years
Target Audience for Reports, Presentations, and Outreach Materials
Funders:
• PCC
• MDH
• HRSA
IMHS Partners
• MDH’s Maternal and Child Health Bureau
• Medicaid
• Perinatal Practices
• Birthing Hospitals
• LHDs
• ACCUs
• Hospital and Healthcare Facility Leadership
• MCOs
• Region-level coordinators
• Community-based Organizations
• Patients
• Families/caregivers
Staff levels
• Clients/the public
• Front line staff
• Program managers
• Executive leadership
Project Timeframe
January 5, 2026-June 30, 2026
This project will start on Monday, January 5, 2026. All deliverables must be completed
and submitted to PCC no later than June 30, 2026.
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Target Completion Dates for Project Deliverables
Design for recruitment materials for regional dyad
members and PFCAG members
Due on or before
February 2, 2026
Design for informational materials for perinatal care
providers and patients on the IMHS project
Due on or before
February 13, 2026
Updated KAP Assessment Report and Presentation Due on or before
March 30, 2026
Report on interviews with clinical practices within the
IMHS regions that are not yet participating in the IMHS
QI project to quantify referral challenges and gaps in
community-based services
Due on or before
April 30, 2026
Report on interviews with high-volume sites not yet
participating in the IMHS QI project to understand
submission and referral capacity
Due on or before
April 30, 2026
Initial concepts for the design of digital toolkits for
implementation of the digital MPRA and PIMR forms
into clinical practice workflows as the programs scales
up in subsequent project years
Due on or before
June 30, 2026
Proposal Submission
Please send a short proposal (5 pages maximum) to Annie Olle, Senior Program
Manager, Maternal Health, annie...@primarycarecoalition.org by 11:59am on
December 5, 2026. Proposals must include:
• Description of the firm’s capabilities and past performance completing this kind
of work;
• Description of firm’s approach to human centered design in a public health risk
assessment environment, KAP assessments, design of recruitment materials for
partners and participants for similar projects, creation of reports and
presentations for presentation of data analyses and findings, meeting
facilitation generally and for individuals who are not comfortable
communicating in English, and design and of various strategic outreach
materials and digital toolkits.
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• High-level work plan including recommended measures of success and timeline
of submission of deliverables; and
• A budget proposal not to exceed $100,000
Evaluation of Proposals
Proposals will be evaluated by PCC staff and will be scored out of 100 points using
evaluation of the criteria as described in your proposal below:
Description of firm’s approach to human centered
design in a public health risk assessment environment
Up to 30 points
Description of firm’s approach to conducting KAP
assessments, including creating reports and
presentations for stakeholders for similar projects
Up to 20 points
Description of approach for design of recruitment
materials for partners and participants for similar
projects
Up to 20 points
Description of approach for design of various strategic
outreach materials and digital toolkits
Up to 20 points
Experience with meeting facilitation generally and for
individuals who are not comfortable communicating in
English
Up to 10 points
NOTE: AWARD FOR THIS PROJECT IS CONTINGENT ON APPROVAL OF FUNDING
FROM MDH.
Questions
PCC staff will host a virtual meeting to answer questions from firms. This meeting will
be open to all potential bidders and requires pre-registration.
When: November 18, 2026, at 9:00am
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/1qF3eVb0QzunPLToUL1lVw
After registering, you will receive a confirmation email containing information about
joining the meeting.
🚀 Apply Here: https://primarycarecoalition.org/rfps.html
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👋 Shared by Annie Olle (annie...@primarycarecoalition.org)