TheEste Lauder Companies Inc. (/ˈɛsteɪ ˈlɔːdər/ EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oral. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.
The company began in 1946 when Este Lauder and her husband Joseph began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack.[3] Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in Manhattan.
Over the next 15 years, they expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.
In 1964, they introduced Aramis, a line of fragrance and grooming products for men named after an exotic Turkish root originally used as an aphrodisiac.[4] In 1967, Este Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors.[5] This was followed by a Spirit of Achievement Award from Albert Einstein College of Medicine at Yeshiva University in 1968.[citation needed] In that year, the company expanded again, opening Clinique, a dermatologist-guided (Dr. Norman Orentreich), allergy-tested, fragrance-free cosmetic brand.
Este Lauder's Clinique brand became the first women's cosmetic company to introduce a second line for men when, in 1976, they began a separate line called "Skin Supplies for Men", which continues to be sold at Clinique counters worldwide. In 1981, the company's products became available in the Soviet Union.
Acquisitions and licensing continued in the 2000s as the Este Lauder Companies bought a majority interest in the hair salon Bumble and bumble and completed its acquisition in 2006; an exclusive global licensing agreement was signed with fashion designer Michael Kors (2003). Designer Tom Ford begins a project with the company and later an agreement was signed with him (2005) to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand.[7]
On October 28, 2011, Aramis and Designer Fragrances, a division of the Este Lauder Companies Inc., and Tory Burch LLC announced the signing of a multiyear agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marked Tory Burch's first step into the beauty industry. The first Tory Burch fragrance products were introduced in 2013.[10]
In 2014, the company acquired two insider beauty brands, RODIN olio lusso, a skin care brand known for its "Luxury Face Oil", and Le Labo, a fragrance and sensory lifestyle brand. Later that year, the company also made its first investment in India by buying a minority stake in Forest Essentials, a luxury cosmetics company specializing in Ayurvedic products.[11] In 2015, the company acquired Editions de Parfums Frdric Malle, a fragrance brand, and GLAMGLOW, a Hollywood skin care brand.[12]
In 2016, the company acquired Becca Cosmetics, its first color cosmetic group acquisition since Smashbox in 2010.[13] In November 2016, the company made its largest acquisition to date by acquiring California-based cosmetics company Too Faced for US$1.45 billion.[14]
In response to the COVID-19 pandemic the Este Lauder Companies announced on August 20, 2020, a reduction in their workforce by 1,500 to 2,000 personnel worldwide, or about 3 percent of total employees. Most of the reductions will be support workers and store employees. The company also announce they would be closing approximately 10 to 15 percent of their stores, close in-store beauty counters, and focus more on digital operations.[21]
Current roster of Este Lauder Global Ambassadors include Ana de Armas, Amanda Gorman, Bianca Brandolini d'Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi. In 2024, the company announced singer, songwriter and actress, IU, as their first Korean Global Brand Ambassador.[26][27]
In October 1992, the Breast Cancer Awareness campaign was launched by Evelyn Lauder (Este's daughter-in-law) who co-created the "Pink Ribbon"[33] with Self magazine as a symbol of breast health. Since then, millions of people globally have heard the message about the importance of breast health and early detection can save lives.The Este Lauder Companies' annual Breast Cancer Awareness campaign involves all of the 19 brands that make up the Este Lauder Companies. They collectively represent The Breast Cancer Research Foundation's first and largest corporate supporter.
In 2001, it was reported that children were discovered working in a factory in Cambridge, New York, making products for Origins, one of Estee Lauder's natural products brands. The contracted company was Common Sense Natural Soap & Bodycare, owned by a group led by cult leader Yoneq Gene Spriggs. Estee Lauder said it immediately moved to terminate the contract with the manufacturer it had been in business with for 5 years, stating it was totally unaware prior to the initial inspection.[39]
The Este Lauder Companies perform non-animal and human volunteer testing to assess product safety and efficacy. Este Lauder Companies product goes through animal testing where required by law by its country government. The Chinese government requires testing on animals for many cosmetic products.[40] This causes controversy for smaller brands that are "cruelty free" but were acquired by Este Lauder.[41]
Since at least February 2001, Este Lauder and its brands have been the target of a boycott campaign led by pro-Palestine activists who have targeted the corporation because of the pro-Israel activities of Ronald Lauder.[42][43] In June 2003, the San Francisco-based Queers Undermining Israeli Terrorism (QUIT) took up the boycott with their "Este Slaughter" campaign.[44] The boycott has generated an anti-boycott campaign by supporters of Israel.[45]
BIOCROWN is a Taiwan high-quality skin care products, facial sheet mask, color matching facial cream, brightening soap, anti-aging cream, natural and organic skin care products, eye cream, collagen lifting face cream, skin concealer, body scrub, feminine care, oral care. manufacturer since 1977. BIOCROWN is one of the prime skin care products manufacturers since 1977. ISO 22716:2008, ISO 14001:2015, GMP certified, BSCI and meeting COSMOS/ECOCERT & US Federal 209D standards skin care products manufacturing. The skin care product services, including formulation design, cleanroom, RO water system, filling and sealing machine production, product packaging design, etc. Biocrown focuses on developing skin care products. We follow ISO22716 and Good Manufacturing Practices (GMP) Standards; upholds a strict attitude to satisfy customer expectations. With more than 47 years of manufacturing skin care experience and through rigorous certification of various safety qualities, Biocrown Biotechnology Co., Ltd is the professional Cosmetic and Skincare Products Manufacturer. We provide multi-beauty solutions for our clients.
BIOCROWN links to the world with our ISO certificate and GMP regulation. In addition, provide a full range of skincare products, we are committed to becoming the creator of skin beauty business.
We have over 47 years of professionalism in the field of cosmetics production and manufacturing. BIOCROWN upholds rigorous attitudes by continuously searching for the best natural and organic ingredients. We actively implement the latest technology and provide each consumer with the highest-grade of skincare products.
The company's head office, two factories and development department are located in Taiwan. BIOCROWN also has a branch office in Mainland China.
Wu Yen Heng, our CEO, has followed the words from his parents since 1977 and continuously searched for the natural ingredients, developed effectively formula and integrated with innovative technology to inherit the mission of creating skin beauty business.
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