It's just a speedometer. rows per sec = rows inserted/update divided by the number of seconds that have passed.
We did notice that the throughput number is misleading a lot of the times. If your session starts out fast, that number is high and if it really bogs down towards the end, that number slowly comes down (based on the average) so it gives you a false sense of your actual throughput. The only true way of doing this to write down the number of rows, then when it updates, write it down again and divide the two. (Thanks to Lloyd on this..)