BRANDING EXERCISE QUESTIONS: REMINDER: Group Meeting, TODAY, PathWays, 9:30 - 10:30 AM

[DelcoAD Group]

Good Morning DelcoAD Group,

I look forward to seeing everyone this morning at PathWays, (310 Amosland Road
Holmes, PA 19043) 9:30 AM - 10:30 AM, for our group meeting.

We have a packed agenda, so I wanted to forward these questions, as a part of our branding exercise, for your review.

For those of you who will not be able to attend this morning's meeting, please read through and send me your thoughts and responses. Please note: We are in the initial stages of this process and we will survey again of course.

This is an important exercise to get us going in the process of substantiating our identity and establishing a strong understanding of who we are and how we practice as a team. 

I hope this helps.

Most Sincerely,

Devyn

(610) 698-3699

Here are the most important questions to address:

• What do we do?
  
• How do we do it?
  
• For whom do we do it?
  
• What makes us special / unique?
  
• Why do we do what we do / What is our mission?

• Who are our clients? (What does their day or week look like? - age range, work situation, family structure, etc. be like?
• What do people like our clients need (in general terms)?
• How can the services we offer address one or more of those needs?

Comparative overview:

• What is a great brand to you, and why? (ex. design, customer service, quality, etc.)
  
• What is your favorite local non-profit organization, and why? (ex. great mission, presentation, funding ability, etc.)

Brand archetype (standard branding exercise):

• we will be using cards to come up with the top 2-3 "archetypes" that best fit your organization.
  
• example of archetypes: Defender, Explorer, Servant, Motivator, Connector

Other questions:

Would you describe DelcoAD as:

1.  a resource network
   
2.  a referral service
   
3.  a tax assistance service for low-income earners
   
4.  a coalition of non-profit organizations
   

Now... PICK ONLY ONE!

Is it more important that the organization is known as:

1. The leading VITA and financial assistance resource in Delco County; or 
   
2. The leading referral agency for a network of service providers in Delco County

• What percentage of your clients do you estimate have internet access or use it regularly?
• What are your clients main sources of information (e.x. Spanish-language TV, word-of-mouth, church, local newspaper, Facebook)
• What 1-2 adjectives would you use to describe the clients you serve?
• What 1-2 adjectives would you use to describe DelcoAD as is? And now, as you wish it to be?
• What do you think is the biggest challenge facing DelcoAD, besides funding support?
• What is the most important measurable outcome to the organization's services?

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