"Thrift Shop" is a song written and performed by American hip hop duo Macklemore & Ryan Lewis featuring vocals from American singer Wanz, released in 2012, as the fourth single from the former's debut studio album, The Heist (2012). The lyrics tell of Macklemore's esteem for thrift shops and saving money, rather than flaunting expensive items like many rappers. The song was met with universal acclaim, with various music reviewers praising its humorous lyrics and social critique.
The song illustrates Macklemore's interest in buying cheap clothing from thrift shops, disdaining designer labels and trends. He claims to enjoy donning "your granddad's clothes" and impulsively buying a sharp-looking but strong-smelling fur stole just because "it was 99 cents". Macklemore spoke to MTV News about the meaning of the song. "Rappers talk about, oh I buy this and I buy that, and I spend this much money and I make it rain, and this type of champagne and painting the club, and this is the kind of record that's the exact opposite," he explained. "It's the polar opposite of it. It's kind of standing for like let's save some money, let's keep some money away, let's spend as little as possible and look as fresh as possible at the same time."[5]
Macklemore stated that the message he was trying to send with that song was: "Don't be a fuckboy and think that a logo is going to make you cool. There are finds out there. There are treasures. There are amazing ways that you can freak fashion and be an individual, and we don't need to get caught up spending all this money. Save it. Go to the thrift shop."[7]
Some thrift shops have reported an increase in business, especially among college students, which they have attributed to the song.[28] Several locations that were used in the music video and those that are located in the general vicinity of the places used for filming reported that their sales had not seen a sizable bump, but there was "attention."[5]
The accompanying music video was co-directed by Jon Jon Augustavo, Macklemore and Ryan Lewis.[29] It was released on Lewis' YouTube channel on August 29, 2012.[29] Filming took place at several thrift shops in Seattle, including Goodwill Outlet, Value Village in Capitol Hill, Red Light Vintage and Fremont Vintage Mall, as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum.[30] Macklemore attempted to persuade a fellow Seattle rapper, Sir Mix-a-Lot, to appear in the video but he did not return the calls.[31] Some local Seattle musicians like Thomas Grey of Champagne Champagne appear in the music video, and a DeLorean is shown as well. The video was nominated at the 2013 MTV Video Music Awards for Video of the Year.[32]
It discusses how among two of 2013's biggest hits, "Thrift Shop" and "Royals", both are anti-consumerist. However, Macklemore has been criticized for his un-thrifty actions, and Lorde's royal background.
Filming took place at several thrift shops in Seattle, including Goodwill Outlet, Value Village in Capitol Hill, Red Light Vintage, and Fremont Vintage Mall, as well as at Seattle locations like the Unicorn/Narwhal Arcade Bar and the Northwest African American Museum.
Backstory: I wanted to created a video of this cool lion head sconce that I found many years ago at a thrift store. I needed some spooky music to go with it, so I decided to create a cover of the Svengoolie Theme. It was challenging trying to recreate all the parts, but the sax was the most difficult part. After several failed attempts, including with the Embertone Sensual Sax app, I remembered that I had never really gotten around to trying out the GeoSWAM sax instrument for GeoShred, which turned out the be the perfect solution. Played here on my humble iPad Air 1..
A person can go digging at a thrift shop, music store, flea market, garage sale, or any place that sells vinyl albums. Each of these places has a unique inventory, but my favorite place to go is either a local thrift store or my local music store.
In thrift shops, I have found many additions to my collection that I probably never would have found in a music store because thrift shops generally offer collections of random albums without any rhyme or reason as to how they are catalogued. Also, these albums were likely donated by someone and part of another collection. This is where one can find that hard-to-get limited pressing/release that we collectors call \u2018Holy grails.\u2019 The only drawback is that the condition of many vinyl in thrift shops must be inspected because they are usually sold \u2018as is\u2019 without a grading system that one can find in a music store.
Music Stores have a much wider selection than thrift shops and organize vinyl by artist and genres of music. For example, two of my favorite places, Bullmoose in Concord, NH and Music Connection in Manchester, NH are organized by genre then sub-divided further artist so it makes finding a specific artist that much easier, rather than sifting through a pile of twenty-five to fifty albums in random order. Another benefit of a music shop is that they carefully examine and grade vinyl by condition and price them accordingly. (You should still take the vinyl out of the jacket and inner sleeve to judge for yourself.) This benefit pleases my wife very much as I can quickly hop over to the Hair Metal section and quickly grab that Dokken or Twisted Sister album I don\u2019t have. (Don\u2019t tell her that I still look through 95% of the store before leaving and this is why it takes me at least an hour for each visit. One simply cannot spend less than this amount of time looking, I think.)
What do these phenomena have in common? They highlight the importance that sound has in consumer perception. But did you know that something as subtle as the sound of background music can affect your purchase decisions drastically?
Today we will talk about how background music affects consumer behavior. Because even when you are not consciously listening to the music being played, it can still affect your buying decisions. And not just a bit, but quite dramatically!
Of course, this effect of music tempo is not only applicable to stores. In restaurants, for example, researchers found that slow music positively affects the money spent by customers too (Caldwell & Hibbert, 1999). While the tempo of music did not seem to increase the amount spent on food, it quite dramatically affected the amount spent on drinks (Milliman, 1986). Slow background music encouraged customers to drink on average 3.04 drinks more per table, leading to an increase of 40% in spending on drinks. This was due to the fact that people in the slow music environment tended to finish their dinner more slowly; while people in the slow-paced music treatment took 56 minutes to complete their dinner, customers in the fast-paced music treatment took only 45 minutes.
You might now conclude that using slow background music is the best option at all times. However, this really depends on the characteristics of the environment. For example, in a restaurant where the objective is to maximize the number of seats turned, speeding up customers with fast background music is likely to ultimately lead to higher revenue. The same is true for shops with a high visitor density, since this can cause people to purchase less when a shop feels too crowded. Speeding up the process causes customers to spend a little less time in the store, but it does lead to more transactions, which is again likely to increase total sales.
The volume of background music also affects consumer behaviour. After reading the paragraphs above, it might sound logical that often low volume is preferred over high volume background music. And this is true indeed. Let me tell you why. Customers like to talk or read through product information, and loud music often distracts them from doing that, leading them to buy less and exit the shop sooner.
Thus, for most stores, using familiar music is likely to be effective in increasing sales. However, in environments in which purchase decisions are a bit more cognitively demanding, such as phone shops or other shops that sell high-involvement products, playing familiar music might be less beneficial. In these circumstances, a good suggestion would be to go for instrumental music because it has the advantage that the buyer does not concentrate on the lyrics and focuses on products instead (Roggendorf, 2018).
So what should you take home from these findings as a marketer? Well, when creating a playlist, you want to consider the product category you are in and the associations you want to link to your brand. And in the case of wine shops and restaurants, you might even consider how music genres can alter the taste perception.
Even the language of background music can affect consumer behaviour. For example, as North (1999) found, when a supermarket played German background music, German wines outsold French wines, whereas when French background music came out of the speakers, French wines sold way better. A survey showed that customers were unaware of these effects of music on their product choice. Similar findings were obtained in an online environment by Damen, van Hest & Wernaart (2021) which conducted an experiment with an online shop and background music. Again, when German background music was played, German wines were outselling French wines, while when French music was played, the sales of French wines went up. They also found that customers with well-defined wine preferences are influenced less by music. Music with strong national associations activates related knowledge and will be linked with consumers buying wine from that country.
Friday is National Thrift Store Day, and secondhand stores nationwide will be offering deals to encourage people to give back by shopping. But while people have been repurposing worn-out clothing for as long as clothes have existed, thrift stores are a relatively new invention in American history.
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