New book

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Han Bleichrodt

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Jun 25, 2025, 7:02:47 AMJun 25

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Dear all,

My book "Behavioural Economics" recently came out. It is a textbook for the (upper) undergraduate and graduate level. The book combines theoretical rigor with lots of applications to policy (in particular health) and has many exercises. You may also find the book useful as a source of reference for your research.

You can order the book through the useful platforms. Here is a link to the Springer site. I attach a flyer with a code that gives you a 20% discount.

I hope you enjoy the book.

Warm wishes,

Han.

Han Bleichrodt is a full professor at the University of Alicante, Spain. He has published extensively on decision under uncertainty and intertemporal choice with special applications to health in a range of journals. He has taught many courses in behavioural and health economics at the PhD, Master, and undergraduate levels throughout the world.