Israel's 25 rules for "effective communication"

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Dearunite.com have located the cynical secret guide written for and used by Israeli spokespeople.  Have a look through and see if you recognise any techniques.


Here are the highlights:

"This manual will provide you with many specific words and phrases to help you communicate effectively in support of Israel.

1. Open your conversation with strong proven messages such as:

“Israel is committed to a better future for everyone – Israelis and Palestinians alike. Israel wants the pain and suffering to end, and is committed to working with the Palestinians toward a peaceful, diplomatic solution where both sides can have a better future. Let this be a time of hope and opportunity for both the Israeli and the Palestinian people.”

Take some time to talk about Israel’s efforts to prevent civilian casualties. The issue of Palestinian civilian casualties is one of the most damaging in the entire debate.

So here is the five-step approach to talking about civilian casualties in Gaza:

STEP 1 – Empathy: “All human life is precious. We understand that
the loss of one innocent Palestinian life is every bit as tragic as the loss of an Israeli life.”
STEP 2 – Admission: “We admit that Israel isn’t always successful
at preventing civilian casualties...”
STEP 3 -- Effort: “We remain committed to doing everything in our
power to preventing civilian casualties.”
STEP 4 – Examples: “Let me tell you how our armed forces are trained, tasked, and operate to ensure that Palestinian civilians remain safe.”
STEP 5 – Turn Tables: “It is a great tragedy that Iran‐backed Hamas
shoots rockets at our civilians while hiding in their own. This causes tragic deaths on BOTH sides. What would you do if you were in this situation?”

 

Gaza City, Shejaiya residential district, 2014

 

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