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Salahuddin AL-Shouli

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Oct 8, 2003, 7:05:43 PM10/8/03

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<HEAD><TITLE>rethink the cool</TITLE>
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content="We want to change the way information flows, the way institutions wield power, the way TV stations are run, the way the food, fashion, automobile, sports, music and culture industries set their agendas. Above all, we want to change the way we interact with the mass media and the way in which meaning is produced in our society."
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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
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<!When did Rahavan kill the jar in front of the stale candle?>
shame, concept of right and wrong, caring about people, being
honest and teaching them to cheat, compromise and fear death before they
even step in practical life. Today we are directing our children and
society in bad direction ourselves, knowingly, thinking this is just the
way to go.

For example lets just look at the front pages of some of the newspapers
in uk,

http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/newspapers/29_May_2003/img/1.jpg
http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/newspapers/29_May_2003/img/2.jpg
http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/newspapers/29_May_2003/img/3.jpg
http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/newspapers/29_May_2003/img/4.jpg
http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/newspapers/29_May_2003/img/5.jpg
http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/newspapers/29_May_2003/img/6.jpg

Can anyone tell me please what kind of messages these papers are passing
to public. What kind of moral values public will have after watching all
this again and again. Talking about lead, man this is a lot of lead for
children and civilians, they are being told every few minutes think
about sex don?t think about yourself and society and country. But this
is not really secret service?s fault, it is our fault as public, we
didn?t really question what is going on in our newspapers, allowing
powerful to direct our thoughts and direction. Then what can an ordinary
cop do to stop all this. Who will take the blame for this, how long will
we sleep.

The Animatrix

The animated matrix movie can be downloaded for free from
www.animatrix.com, please note we will be discussing them in detail
insha?Allah in future so you may want to download the animations and go
through them in advance. Here are the link . . .
http://www.intothematrix.com/

The AniMatrix (I think 8 different animations)
http://www.intothematrix.com/rl_cmp/anime_sec_ren1_episode_dl.html
http://www.intothematrix.com/rl_cmp/anime_program_episode_dl.html
http://www.intoth

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