Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Hassan Afif bin Talal
--
because I used to pray, and I was
very very intelligent (like today). In Muslim countries, Muslims live in
fear, they don?t speak about such things then the rest is done by taking
control of their religion using imam?s and text created by secret
services.
Though we will discuss this later in detail but let us question why is
it that these people like to control the minds of people, if not they
like to hurt the brain of intelligent and take out the intelligence. The
time has come that those who want unbiased justice for themselves and
for others start encouraging those who have suffered to speak the truth,
come forward and stop acting like mice, because I am sure that these
Israelies have tortured millions of people around the world.
May God bring unbiased justice and truth back to people again. May God
give us the ability to face and follow the truth. May God give us all
the ability to be truthful, honest and direct about our experience, may
God give us all the ability to analyse and think. May God unite all the
Muslims and g