The Bodoni typeface surfaced during a time when typeface designers were experimenting with the contrast between thick and thin type characteristics. Giambattista Bodoni took that experiment to an extreme, creating this dramatic font. It has resonated through time in famous logos like Vogue and Calvin Klein, and is a great font to consider for mainstream fashion brands.
Coming from Nunito, a balanced sans-serif typeface superfamily, Jacques Le Bailly created Nunito Sans as an extension and fresh alternative to one of the most popular sans-serif fonts in the Google Font Library. Nunito Sans goes along with Montserrat, Theano Didot and Abhaya Libre. Its high x-height (the distance between the baseline of a line of type and top of the main body of lower case letters) and short descenders (lowercase letters, such as g and y, that extend or descend below the baseline) grants an approachable display.
Before Didot became known as a typeface, it was the name of a family composed of French printers, punch cutters and publishers in the late 1700s. They created many versions of Didot, one of which is used in the Giorgio Armani logo. Similar to Bodoni, the high contrast in line thickness creates drama. This font is also commonly seen in the fashion world. Didot works best when used simply, with careful kerning and high contrast colors.
Although Gafata STD was exclusively made for small size text in a medium to long context, this flexibility allows the font to work well when used in logo design in so many different platforms and applications. This whimsical sans-serif does wonders for mixing style and legibility, leaving an impression through ease and its minimal touches.
Modesto has a very interesting history from 19th and 20th-century circuses and hand-painted typography. This digital iteration takes those analog forms and perfects them into a usable type family containing 23 fonts.
London-based designer James Barnard set out on a design journey: to create his own one day build (ODB, or phonetically oh-dee-bee), and complete the entire character set, numbers and the basic glyphs in 24 hours. The result? Odibee Sans (get it?). This ambitious and bold project speaks for itself, and works harmoniously alongside monospace and handwritten fonts.
Alfa Slab One is a fresh take on the Six-lines Pica Egyptian Robert Thorne created for the Thorowgood Foundry in 1821. The difference between the two is that Alfa Slab One was designed to be heavier. Just to name a few details, it has extreme stem weight, big serifs, more stem contrast and gradual terminals. Thicker and bolder fonts are great attention grabbers. Pair together with a thinner, smaller serif font, like Nixie One, to bring out that most important bold.
Bauhaus, and its many iterations, are reinterpretations of the forgotten 1925 font Universal. The typeface ITC Bauhaus takes inspiration from Universal and builds on it with the inclusion of upper and lowercase characters, and an overall refinement. The strokes are all the same weight and evenly geometric, yet somehow wacky in their swooping curves and slivers of negative space. The font has a retro feel and is perfect for logo designs looking to capture an old-school feel.
According to the designer, Proxima Nova is a font that bridges the gap between fonts like Futura and Akzidenz-Grotesk. Based on broad spectrum of typography styles, a bridge between those extremes was welcome.
Veronika Burian (also one of the collaborators on the font Foco) is truly worth highlighting for her work on Tondo, one of the early fonts to take rounded corners to an extreme. The result is cute, fresh and healthy, which may be why it became part of the branding for the London marathon.
A more modern typeface, Minion came to life in 1990 as part of the Adobe Systems font family. Minion fonts are meant to be used for body text and extended reading, as their Renaissance-inspired type is easy on the eyes. They include a range of alphabets and weights, with moderate proportions and simplistic style.
Designed in the 1750s, this typeface was originally meant to be cut into metal. It was designed with the intent to refine Caslon and other similar fonts of the time, in order to make old-style typefaces more contemporary. Today, Baskerville is still popular in book design, and of course, logo design.
This font is a revamped version of its predecessor, Proxima Sans (now discontinued). One of the most popular typefaces for web design, Proxima Nova includes 48 fonts under its wing with a range of weights and features.
Another handwritten font, Variane Script is a cursive with a clean touch. Unlike many scripts, this typeface remains legible while pulling off the curves and connections that give it its elegant feel. This typeface works really well with chic, professional-looking logos, and is definitely worth considering for printing on branded merchandise.
As the name suggests, geometry is the focal point of this 2010 display font. In the original version, there are open wire frames that can either be filled (as in the image above) or left open. There are a total of 16 styles that each cover over 600 glyphs, allowing for a wide range of logo designs with this type.
The 19th century is sprawled all over this contemporary typeface. Merging the sophistication of didones with the traditional weights of slab serifs, Abril Fatface is perfect for creating elegant headlines on both magazines and the web. Because of this, consider using the font for your logo if your business belongs to the editorial world.
A minimalist, uppercase font, Munich is a great choice for both logos and headlines that are meant to pack a punch. If your logo name happens to have a Q or a Z, you may want to consider using this type, as each of these letters have their own unique stamp. And, if you want to add a romantic and charming feel to your logo, this font is your guy!
While that may not be the most visually groundbreaking design choice at first glance, it looks far more professional than a cheaply made logo. In fact, many of the biggest brands in the world use a wordmark for their logo.
However, there are many applications when a logo needs to work well in small too; for example, at the top left corner of a website, especially when viewed on a phone. For that reason, serif fonts require more attention when it comes to testing a logo in a multitude of environments.
Serif fonts: Well-known examples: New York Times, Vogue, Zara, Etsy, Burberry, Volvo. Serif fonts often convey one or more of the following: sophisticated, classy, warm, personal, depth, craftsmanship, elegance.
Logos for Fashion: Use a serif for sophisticated fashion logo or a fashion brand with a historical background; use a sans serif or humanist tyepface for contemporary fashion branding with a broader appeal. See examples of modern fashion fonts.
Logos for Nonprofits & Politics: Use serif fonts for a more sophisticated audience or nonprofits with educational purposes; use sans serif fonts when the focus is on loud and actionable communication.
Logos for Pets: Use serifs for a focus on elegance, use sans serifs for a focus on friendly, ease of use, and basic items. A fun font for pet logos could be this type similar to the Cocomelon font.
Logos for Kids: Use serifs for a focus on education, personalized approach, pricier items; use sans serifs for focus on fun, simplicity, and affordability. For a list of fonts that highlight a fun environment and friendly personality, check our 2023 fun fonts collection.
Logos for Apps & Tech: Consider serifs for B2B companies whose customers also use serif fonts or apps offering high-end solutions; most often: use sans serifs to show ease of use and approachability.
Option 2: You can get free fonts from Google Fonts that you can download to use for a logo design. To make your branding more cohesive, you can also use the very same font from Google web fonts for all of your copy on your website, such as Wix, WordPress, Squarespace, and so on.
Option 3: At Mojomox, you can design your logo right here with our logo maker using our modern and unique fonts specifially crafted for logo designs. To keep your branding consistent, you can also use the same font you picked for your logo on your website.
Download thousands of beautiful logo templates, logo designs, and anything you need to build your brand with an Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 design assets, graphics, themes, photos, and more.
Think about where and how your logo will be used. Are you designing a logo for a mobile app? Then you should pick a font with a crispy design that looks great on all sizes of device screens. Are you designing a logo that gets printed on stationery and posters? Then you need to find a font that can be resized without affecting its clarity.
A logo has to look unique and original to make your brand stand out from the crowd. Of course, finding inspiration for a unique design is not as easy as it sounds. Some logo designers like Paul Rand spend months and sometimes years designing a single logo.
This font is simply perfect for making a logo that stands on its own without needing the help of symbols or emblems. The font will also look great on other types of branding and stationery designs as well.
The clean and minimal design of this font makes it a great choice for crafting professional and business logos. This font includes 7 font weights along with multiple stylistic sets, OpenType features, and multilingual support.
Randrake is a modern logo font that comes with a stylish script design. This font is ideal for crafting logos for luxury, fashion, and apparel brands. The unique design of the characters will make this font fit in well with both digital and print designs.
Bring a hint of elegance, style and history to your logos and business cards with the Fenway typeface. Its compatible with Adobe Suite, Pages, Keynote and Microsoft Word, and comes with a full set of punctuations and numerals.
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