Jonathan's proposal is very interesting. It's in line with my view
about the value of personally identifiable information: that for it to
be valuable, it needs validation from the user on the most recent
date. The fact you get the user to resubmit it, means you've just
added a new attribute to the data (that being recently confirmed).
I suppose there are two classes of data here: identity (personally
identifiable information) and media (content). This solution works for
text-based identity stuff only, so let's narrow it in that sense.
Thinking this through a bit more, a company like Facebook should be
incentivised to do something like this.
The reason being they need a way of ensuring their users regularly
validate and update their information (per my argument about only
fresh data having the value). By having various applications do it
with user consent, means Facebook can have that free validation
occurring daily or weekly. Facebook can use their ecosystem to add
more value, as these apps provide a valuble service.
Of course, the challenge for every business is going to always be how
to get the most up to date data about a user. Which is why this
approach isn't a risk but an advantage for Facebook. By encourging
constant data validation, they use their economies of scale to always
stay ahead of the game.
Sent from my iPhone