PARSIMONY TECHNIQUE

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prachi44ag

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Sep 11, 2025, 10:03:17 AMSep 11

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Hi ,
I intend to use the principle of parsimony as the guiding technique for proposing a conceptual framework in the marketing and consumer behaviour domain. My objective is to identify the most essential constructs, remove redundancy, and develop a model that is theoretically rich yet simple and practical. To strengthen the methodological justification, I am looking for research papers in the marketing or consumer behaviour literature that explicitly discuss how parsimony has been applied — either in developing conceptual models or in scale development.

Specifically, I want to understand:

How previous studies have described the use of parsimony in building or refining frameworks.
How researchers justify the use of parsimony in their methodology sections.
Examples of consumer behaviour/marketing studies where parsimony was positioned not just as an outcome (a simpler model), but as a methodological technique for constructing theory.

If there are such papers, as i am unable to find then kindly please share

Thankyou
PRACHI
Research Scholar

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