simple slope analysis

[Ratan Megha]

Respected Neeraj sir and all members

I am unable to understand and write the interpretation of the simple slope analysis. Please guide.  I have taken demographic variables as moderators. 

CrM is cause related marketing.
PI is purchase intention

Also provide any reference paper for the same. 



Regards

Thank You

[Neeraj Kaushik]

Dear Ratan

Whenever the lines cross, it indicates that there is a moderation effect.

The meaning of moderation in simple terms is that this relation is not the same for all the categories of moderator, rather for different categories the relationship was found to be different.

In your case, I believe that you have measured Education on metric data. The procedure makes 3 groups: education-SD (Red color in the chart), mean education (Blue color in the chart), and education+SD (Green color in the chart), which may be termed as low, medium, and high Education.

In the given chart, plz note that the slope (Regression line) for the red color is steeper than the other two and that of the green color is flatter than the rest.

It indicates that for the low education persons, as the variable 'cause related marketing' increased their 'purchase intention' increased much faster than the rest of the 2 groups.

Plz note that up to the x-axis (cause-related marketing) value of 2.2. for the green line is higher than the red line indicating that for the same value of X, there was a higher value of Y; but after the value of approx 2.2, for the same value of X, there is a higher value of Y for the red color, indicating their steeper slope.

Best wishes

--
The members of this group are expected to follow the following Protocols:
1. Please search previous posts in the group before posting the question.
2. Don't write the query in someone's post. Always use the option of New topic for the new question. You can do this by writing to dataanaly...@googlegroups.com
3. It’s better to give a proper subject to your post/query. It'll help others while searching.
4. Never write Open-ended queries. This group intends to help research scholars, NOT TO WORK FOR THEM.
5. Never write words like URGENT in your posts. People will help when they are free.
6. Never upload any information about National Seminars/Conferences. Send such information
in personal emails and feel free to share any RESEARCH-related information.
7. No Happy New Year, Happy Diwali, Happy Holi, Happy Birthday, Happy Anniversary, etc. allowed in this group.
8. Asking or sharing Research Papers is NOT ALLOWED.
9. You can share your questionnaire only once.
---
You received this message because you are subscribed to the Google Groups "DataAnalysis" group.
To unsubscribe from this group and stop receiving emails from it, send an email to dataanalysistrai...@googlegroups.com.
To view this discussion on the web visit https://groups.google.com/d/msgid/dataanalysistraining/CAPGraZ830rACDdMQ14woBHkC2G2JdXZWAsaP_ug38waWF4KDbA%40mail.gmail.com.

[Ratan Megha]

Thank you sir.

To view this discussion on the web visit https://groups.google.com/d/msgid/dataanalysistraining/CAAd%3Dc8Nmz4NViJYgr64ELjFE-z-L%2BRDReKA4-C7mckQ-0MsA%3Dw%40mail.gmail.com.