Progress in PLS-SEM use in Marketing Research in the last decade

[Neeraj Kaushik]

Dear Friends

Recently six authors-  Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin Liengaard, Lacramioara Radomir and Christian M. Ringle published a research article Progress in partial least squares structural equation modeling use in marketing research in the last decade in Psychology and Marketing -Wiley Publication May 2022 DOI: 10.1002/mar.21640

Available on
https://www.researchgate.net/publication/357736184_Progress_in_partial_least_squares_structural_equation_modeling_use_in_marketing_research_in_the_last_decade

This paper is an extension of Hair (2012) study where the authors checked the usage of PLS-SEM from 1981-2020 (3 decades). This paper considered 239 articles from the top 20 journals (from the field of marketing) and evaluated the PLS-SEM reporting and also provided some subtle guidelines and ready references for future work.

I explained the same in a video on 

PLS SEM (using SmartPLS 3.0) Part-41 Progress in PLS SEM: https://youtu.be/Lhi6tej0uXg

Happy Learning

Neeraj

 

[varsha kotwal]

i want to post my querry on group but unable to find the space to text in Google group 

sir 

please help me 

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