Ph.D. Survey

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Megha Rawat

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Jun 18, 2026, 1:56:59 AM (6 days ago) Jun 18
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Dear Respondent,
Greetings!

I would be very thankful if you could spare few minutes for filling up this form. This survey aims at understanding consumers' channel switching behaviour and its consequences.
*Channel switching behaviour* indicates consumers' tendency to use more than one channel in a single shopping process.
E.g., searching online (website)-------->buying offline (retail store) or vice versa.

*Link to access survey form*:

I would appreciate it if you could circulate it further.
Thank you for your participation.

Regards
Megha Rawat
Ph.D. Research Scholar
Department of Commerce
Delhi School of Economics 
University of Delhi

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