Dear Respondent,
Greetings!
I would be very thankful if you could spare few minutes for filling up this form. This survey aims at understanding consumers' channel switching behaviour and its consequences.
*Channel switching behaviour* indicates consumers' tendency to use more than one channel in a single shopping process.
E.g., searching online (website)-------->buying offline (retail store) or vice versa.
*Link to access survey form*:
I would appreciate it if you could circulate it further.
Thank you for your participation.
Regards
Megha Rawat
Ph.D. Research Scholar
Department of Commerce
Delhi School of Economics
University of Delhi