Does Immersive Retail Technology help you to make a better product choice?

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Ruma Agnes

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Jan 2, 2026, 4:59:35 AM (9 days ago) Jan 2
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Dear Learned Members,

I am doing a study to understand the adoption behaviour of IR technology (Immersive Retail) using the Value-based Adoption Model to understand if these technology help us to make better buying decisions.

Your valuable response will be highly appreciated. Please use the following link to respond.


Thanks for your time and response,
R Ruma Agnes
Research Scholar
Pondicherry University
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