Books on research methodology

[hanuman]

Dear all 

I am new to research methodology . Please suggest good book on research methodology having practical  examples  which I can refer simultaneously with Neeraj sir playlist . 

Regards

HS

[Neeraj Kaushik]

The following books are good

For Research:
Research Methodology by CR Kothari
Marketing  Research by Naresh Malhotra

For Statistics:
Complete Business Statistics by Amir Aczel
Discovering Statistics using SPSS by Andy Field

For AMOS:
Principles and Practice of Structural Equation Modeling (Methodology in the Social Sciences) by Kline
Structural Equation Modeling With AMOS: Basic Concepts, Applications, and Programming (Multivariate Applications), 2nd edition by Barbara Byrne

For PLS:
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) By Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt

Introduction to Mediation, Moderation, and Conditional Process Analysis:By Andrew F. Hayes

Systematic List of all my playlists:

https://drive.google.com/file/d/1rywcx4iSH2gchrNiuwx2vgHRO305bOk5/view

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[Dr. Raja Sankaran]

In addition, you can refer to my website for 

Collection of research papers and books 

https://sites.google.com/view/rajasankaran/resources/research-papers-books

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Regards


Dr. Raja Sankaran


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