shalini sahni
We are pleased to invite you to our upcoming 7 day (one week) workshop:
Qualitative and Mixed Methods Research Using MAXQDA with AI: Integrating Netnography and MCDM Frameworks
Workshop Dates: 15–21 July 2026
Time: 6:30 PM–8:30/9:00 PM IST
Mode: Online
MAXQDA Access: Three-month MAXQDA licence included
Additional Benefits: Workshop certification and session recordings will be provided.
Schedule at a Glance
Day 1: Wednesday, 15 July 2026 | 2.5 Hours
Fundamentals of Qualitative Research and Projective Techniques
Coverage includes qualitative research logic, alignment of research questions, projective techniques, interpretation of deeper meanings, emotions and symbolic expressions, and preparation of an initial coding plan.
Key Output: Projective technique discussion guide and sample interpretation table.
Day 2: Thursday, 16 July 2026 | 2.5 Hours
Hands-on MAXQDA and AI-Assisted Coding
Participants will learn to navigate the MAXQDA interface; import documents, transcripts, PDFs and media files; create document groups and variables; develop codes and memos; and use AI-assisted coding with appropriate human validation.
Key Output: MAXQDA project shell, preliminary codebook and memo trail.
Day 3: Friday, 17 July 2026 | 2.5 Hours
Mixed Methods and Joint Display Tables
The session will cover mixed methods research designs, triangulation, integration points, crosstabs, comparison of qualitative themes across quantitative groups, development of meta-inferences and construction of joint display tables.
Key Output: Publication-ready joint display table.
Day 4: Saturday, 18 July 2026 | 2 Hours
AI-Assisted Netnography
Participants will learn about digital field selection, online community data collection, research ethics, public and private boundaries, AI-supported coding, theory-linked interpretation and the development of netnographic research outputs.
Key Output: Netnography protocol, ethics checklist and fieldnote template.
Day 5: Monday, 20 July 2026 | 3 Hours
ISM-MICMAC and MCDM Framework Development
The session will cover factor identification, expert inputs, Structural Self-Interaction Matrix preparation, reachability matrix development, level partitioning, digraph construction, driving-dependence analysis and MICMAC classification.
Key Output: ISM hierarchy and MICMAC classification table.
Day 6: Tuesday, 21 July 2026 | 2 Hours
Academic Writing and Journal-Ready Reporting
Participants will learn how to write and report qualitative, mixed methods, netnographic and ISM-MICMAC studies. The session will also cover reporting the use of MAXQDA, AI disclosure, research trustworthiness, theoretical lens application and contribution framing.
Key Output: Draft introduction and methodology sections, analysis table, contribution paragraph, discussion framework and theoretical lens integration.
Registration Fee
Early-Bird Fee:
INR 1,450 / USD 40
Valid until 7 July 2026
Regular Registration Fee:
INR 1,700 / USD 50
Reg Link: https://www.koachscholar.com/payment.php
Please find the workshop brochure attached for complete details.
We look forward to your participation.
Warm regards,
Team Koach
A shorter WhatsApp or circular-style version can also be prepared from this email.
Ashutosh Chanchal
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shalini sahni
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