Common method biasness

[DEEPAK SUBBA]

With regards 

the Harmon single-factor test is not widely accepted by journals for testing CMB. Which method should be used to test bias? Kindly reply

Dr. Deepak Subba

Department of Management (MBA)

Assistant Professor

University of North Bengal

9758326892, 

[Neeraj Kaushik]

Marker Var

Plz refer to Day 3 Marker Variable in CMB - YouTube

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[AMRUTA VADNERKAR]

In my study, I did not take marker variable, as I did not know about it earlier. So how should I resolve the common method bias? Any references for that?

Best Regards

Amruta

Deliberative| Learner| Harmony| Responsibility| Arranger

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[Neeraj Kaushik]

CMB can be mitigated using 2 approaches:

1. Research design approach

2. Statistical approach (Marker var)

You can now write about the research design approach

Plz refer to Page 9 of this paper: Assessing Factors Influencing Customers’ Adoption of AI-Based Voice Assistants

Section: Common method biasness (CMB) and non-response bias  

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