Regarding Discriminant Validity Issue

[Vaibhav Sharma]

Dear Professor,

Thank you for your continuance guidance and support.

In my model, I have achieved discriminant validity using the Fornell-Larcker Criterion, however, my HTMT values are coming up more than 0.9. I have used cross-loading and standard deviation methods, still my HTMT values are not coming as per the threshold.

I request you kindly suggest some methods through which I can solve this issue.

Looking forward to hearing from you. Thank You.

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Kind Regards,

Vaibhav Sharma

[Neeraj Kaushik]

Check cross-loading and remove the items having the highest cross-loading

May refer 

https://www.youtube.com/watch?v=DGxQMWPUSgw

https://www.youtube.com/watch?v=QBBcaG8cqTY

https://www.youtube.com/watch?v=HNMjjMMSqQI

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