Statistical treat for Osgood's semantic differential scale

[SUBHANKAR BANERJEE]

Hello everyone,

I have a query related to Osgood's semantic differential scale. My question is- What is the statistical treatment for Osgood's semantic differential scale? 

For example, 

Positive 5---4---3---2---1 Negative

Beautiful 5---4---3---2---1 Ugly

Thank You,

Subhankar Banerjee 

[Neeraj Kaushik]

Dear SB

We dnt apply any technique just on the basis of the type of questions.

Plz share ur objs for which you used Semantic Differential Scale questions.

Best wishes

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[SUBHANKAR BANERJEE]

Sir,

Objective of this particular study is to study the Difference in visual attractiveness and perceived pleasure of Product A and B by the consumers.

(visual attractiveness and perceived pleasure will be measure by using  Semantic differential scale.)

[Neeraj Kaushik]

Dear SB

Plz generate a score of visual attractiveness and perceived pleasure by whatever method is given along with this Semantic differential scale and then use that as DV and Product Choice: A / B as IDV for the t-test.

Best wishes

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[SUBHANKAR BANERJEE]

Thank you sir