Clarification on Moderation Analysis in SmartPLS
KIRAN SONI
Respected sir and members,
I hope you are doing well.
I am currently working on a PLS-SEM model using SmartPLS 4 and had a small methodological query regarding moderation analysis. Specifically, I wanted to seek your guidance on whether the interaction effect should be interpreted using standardized coefficients or unstandardized coefficients.
While some literature (e.g., Becker et al., 2023; Dawson, 2014) recommends interpreting unstandardized interaction terms, PLS-SEM studies commonly report standardized path coefficients. This has created some confusion regarding the most appropriate approach for reporting and interpretation.
I would be grateful if you could kindly share your perspective or suggest best practice in this regard.
Thank you very much for your time and guidance.
Warm regards,
Kiran
Ajit Pal Singh
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