Sharing Our Recent Guiding Article on Research Methods
Dr. Rahul Pratap Singh Kaurav
Respected Professors and Colleagues,
Greetings.
I am pleased to share our recently published article, written by Prof. Justin Paul and me, titled “Research Methods in a Nutshell: What, Why, When, Where, Who, and How?”, published in the International Journal of Consumer Studies.
This article is a practical and accessible methodological guide for academicians, doctoral scholars, early-career researchers, supervisors, reviewers, and editors. It addresses a common challenge in academic research: selecting and justifying the most appropriate method for a given research problem. Using the 5WH framework, the article offers a clear comparative logic for understanding what each method is, why and when it should be used, where it can be applied, who or what the unit of analysis may be, and how it can be executed with methodological care.
The article covers a wide range of methodological approaches, including regression-based methods, experimental designs, multivariate methods such as SEM, PLS-SEM and NCA, qualitative methods, mixed methods, configurational and comparative methods such as fsQCA and GQCA, big data and computational methods, AI-driven techniques, and literature review methods. It also discusses common misuses, adequacy thresholds, and practical guidelines for authors.
We believe this article may be useful for senior academicians in mentoring scholars, guiding doctoral work, strengthening research design courses, reviewing manuscripts, and helping researchers improve the alignment between their research questions and methodological choices. It may also serve as a useful reading for PhD scholars, early-career faculty members, and research methodology workshops.
We would be grateful if you could kindly share it with your scholars, colleagues, and wider academic community, wherever you feel it may be useful.
We hope you enjoy reading the article and find it helpful in your academic and research engagements. We would also be happy to contribute to any relevant academic engagement, such as doctoral workshops, research methodology sessions, faculty development programmes, seminars, or invited discussions, if required.
We would also be thankful if you consider citing it in relevant research, teaching, supervision, or methodological discussions.
Paul, J., and R. P. S. Kaurav. (2025). Research Methods in a Nutshell: What, Why, When, Where, Who, and How? International Journal of Consumer Studies 49, no. 6: e70134. https://doi.org/10.1111/ijcs.70134
Warm regards,
RPS
| |||||||||||||||||||||||||||
| |||||||||||||||||||||||||||
Deepti Shukla
--
The members of this group are expected to follow the following Protocols:
1. Please search previous posts in the group before posting the question.
2. Don't write the query in someone's post. Always use the option of New topic for the new question. You can do this by writing to dataanaly...@googlegroups.com
3. It’s better to give a proper subject to your post/query. It'll help others while searching.
4. Never write Open-ended queries. This group intends to help research scholars, NOT TO WORK FOR THEM.
5. Never write words like URGENT in your posts. People will help when they are free.
6. Never upload any information about National Seminars/Conferences. Send such information
in personal emails and feel free to share any RESEARCH-related information.
7. No Happy New Year, Happy Diwali, Happy Holi, Happy Birthday, Happy Anniversary, etc. allowed in this group.
8. Asking or sharing Research Papers is NOT ALLOWED.
9. You can share your questionnaire only once.
---
You received this message because you are subscribed to the Google Groups "DataAnalysis" group.
To unsubscribe from this group and stop receiving emails from it, send an email to dataanalysistrai...@googlegroups.com.
To view this discussion visit https://groups.google.com/d/msgid/dataanalysistraining/CALkJBxEnkN%2BEK%2B4M5YCDm9iLxM0Q5Yfx%2B3gaR4gxONMUk-3%2BPA%40mail.gmail.com.
