Inquiry on Financial performance measurement

[Umer Wasil]

Respected  Professors and Scholars,

I am planning to conduct a perception-based quantitative study using a structured questionnaire, where CSR impacts financial performance with corporate reputation, competitive advantage, and customer satisfaction as mediators. Financial performance will be measured using perceived performance scales rather than objective indicators like ROA or ROE. Is this research design acceptable.

[Neeraj Kaushik]

Dear Umer

Yes, it is acceptable; in fact, most scholars use perceived performance scales in their studies.

But plz note there is a difference between the two terms: performance and perceived performance.

The perceived performance might change overnight but performance remains robust because it derives from secondary data.

But then you'll have a different challenge. How to connect to primary data with the secondary data.

If you have measured (or plan to measure) all IDVs on a Likert scale, how will you see their effect on secondary data?

Think of data entry. If you take 50 respondents from a company, their data will each occupy a row in SPSS, but the company's secondary data will be the same for all 50 rows.

You need to think more about these aspects too.

Best wishes

On Sun, Dec 14, 2025 at 12:57 PM Umer Wasil <umerw...@gmail.com> wrote:

Respected  Professors and Scholars,

I am planning to conduct a perception-based quantitative study using a structured questionnaire, where CSR impacts financial performance with corporate reputation, competitive advantage, and customer satisfaction as mediators. Financial performance will be measured using perceived performance scales rather than objective indicators like ROA or ROE. Is this research design acceptable.

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[Umer Wasil]

Thank you, Sir for the clarification. To avoid the methodological challenge of linking individual-level primary data with firm-level secondary data, I am planning to conduct a purely perception-based study, where financial performance is measured using perceived performance scales only. Objective performance indicators will be discussed in the literature review for conceptual grounding. Please let me know if this approach is appropriate.  

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[Neeraj Kaushik]

It is correct but plz check what you've written in your thesis title or objectives'Is it performance or perceived performance?

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[Umer Wasil]

Thank you, Sir, for pointing this out. The construct examined in the study is financial performance; however, it is operationalized as perceived financial performance using primary data. I will ensure that this distinction is clearly reflected in the objectives and methodology section for consistency.

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