Query regarding research objectives

[Sarita Kumari]

Good afternoon Neeraj sir and all

I have used Stimulus organism response model in my research. I have taken four  technological features and need for touch as Stimulus. Behavioral intention as a response variable to study the impact on consumer buying Behavior.

My queries are as follows:

Is it ok to take Behavioral intention as the dependent variable as few research on shoppers behaviour have taken intention as the final dependent variable?

One of my objective is to propose practices to meet customer expectation gap in virtual environment.

How to achieve this objective?

I have already collected and analyse data for customer's perception for technological features, data of organism variables like perceived usefulness, perceived enjoyment etc and data of response variable like attitude, satisfaction and behaviour intention through SMART-PLS. 

Kindly suggest me how to propose practices in this case?

Should I do any statistical test for this or propose as per the finding of S-O-R framework?