How to remove Social Desirability Response Bias

[Sumit Arora]

Sir/Ma'am/Friends,

In case our unit of analysis is a firm and the research in is strategy domain, how to avoid the socially desirable response (Rosy Picture) Bias if we administer a questionnaire on the Top Management Team (C Suite Employees) on variables like Trust, Reputation ....in the firm. The researcher cannot undertake going to each member or actor in and outside the firm to measure these variables.

Regards,

Sumit

[Neeraj Kaushik]

Dear Sumit

The question you asked can't be replied to in one email. It is a very detailed discussion.

The biases can be removed by procedural as well as statistical methods. 

I recommend you watching first 4 videos of this playlist 

https://www.youtube.com/playlist?list=PLzUJUtTJcj8R_4rGBZwXZWjFtlYyw8-nS

Best wishes

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[Sumit Arora]

Thanks Sir

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