Querry on combined effect

[Priya Chugh]

Respected neeraj sir and group members

I have a confusion in my last objective :

 To understand the combined effect of Visual Merchandising Elements and Store Environment factors on Impulse Buying Behaviour of Apparel Consumers in Organised Retail Stores by developing a Model

Is there any way to differentiate its findings with previous objectives where I have already checked their individual impact?

Thanks & Regards

Priya

[Neeraj Kaushik]

Dear Priya

Plz aware how you measured these 3 variables?

Yes, a single var effect is different from the combined effect.

Combined effect is also called the Interaction effect.

Best wishes

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[Priya Chugh]

Thankyou sir

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